Digital Marketing Specialist

The Digital Marketing Specialist is responsible for planning, executing, and optimizing digital marketing campaigns, managing e-commerce platforms, and supporting sales and creative teams with content and lead generation initiatives.

Key Responsibilities

A. Digital Marketing & Campaigns

. Plan and execute social media campaigns across Instagram, Facebook, LinkedIn, and other platforms.

. Manage email marketing campaigns (EDMs) and digital promotions.

. Track performance metrics, optimize campaigns for engagement and ROI.

B. E-Commerce & Online Presence

. Manage the company website, B2B portal, and online marketplaces (if applicable).

. Ensure product listings, pricing, and content are accurate and optimized for conversions.

. Monitor traffic, sales, and customer engagement analytics.

C. Content Coordination

. Work closely with Creative Lead to produce digital assets for campaigns.

. Schedule and publish content across digital channels.

. Ensure brand consistency and quality across all online platforms.

D. Sales & Business Development Support

. Support BD Executive with lead generation campaigns and product launches online.

. Provide insights and data analytics to guide marketing and sales strategies.

E. Reporting

. Maintain dashboards for website, social media, and campaign performance.

. Present weekly and monthly performance reports to management.

Requirements

. 2-4 years experience in digital marketing or e-commerce management.

. Strong knowledge of social media platforms, SEO, Google Ads, and analytics tools.

. Experience managing websites or B2B portals preferred.

. Ability to collaborate with creative, operations, and sales teams.

. Strong organizational skills and attention to detail.

Success Metrics / KPIs

. Website and B2B portal traffic growth.

. Social media engagement and follower growth.

. Leads generated online for BD and sales teams.

. Campaign ROI and timely execution.
. Accuracy and consistency of online content and product listings.

Perks

. Work with a growing, premium lifestyle brand

. Exposure to digital marketing, e-commerce, and B2B sales

. Opportunities for career progression into marketing or e-commerce leadership

. Flexible, collaborative work environment

How to Apply

Send your resume and a short cover letter to highlighting :

. Digital marketing or e-commerce experience

. Campaigns or projects you've successfully executed

. Metrics achieved or results generated