Senior Executive, Marketing

A Day in Our Life:

Lead Generation

. Identify and pursue new business opportunities across targeted B2B sectors, particularly within the M.I.C.E., exhibitions, and experiential marketing industry

. Conduct outbound prospecting activities including field marketing, email marketing, telemarketing, cold calling, and market research

. Research and analyze industries, companies, and accounts to uncover qualified prospects

. Schedule and coordinate meetings with prospective clients

. Prepare, present, and support corporate credentials, proposals, and pitch presentations

. Represent the company at local and international exhibitions, conferences, and industry events

. Build, nurture, and onboard new client accounts to support long-term growth

CRM, ABM & Marketing Operation:

. Manage and maintain CRM databases, ensuring data accuracy, lead hygiene, and proper segmentation

. Support Lead to MQL/SQL tracking, qualification, and handover processes

. Execute Account-Based Marketing (ABM) initiatives for priority accounts in collaboration with internal teams

. Track and report on KPIs, lead performance, conversion rates, pipeline progression, and campaign effectiveness

. Gather and analyze client and prospect feedback to improve messaging, engagement, and conversion outcomes

Marketing & Collaboration

. Track industry trends, competitor activity, and market news to identify emerging opportunities

. Support the formulation and execution of B2B marketing strategies aligned with business goals

. Collaborate cross-functionally with design, strategy, and business units to secure new projects

. Cross-sell capabilities across business units to key target accounts

. Apply working knowledge of digital marketing tools and channels to support campaigns and outreach efforts

Who are We Looking For:

• Bachelor's Degree in Marketing, Mass Communication, or a related discipline

• Minimum 3 years of relevant experience in B2B Marketing, Business Development, or Demand Generation
  (Experience in M.I.C.E., exhibitions, events, or experiential marketing is a strong advantage)

• Hands-on experience with:

  • CRM systems

  • Lead Management and Qualification (MQL / SQL)

  • Account-Based Marketing (ABM)

• Strong presentation, public speaking, and proposal skills

• Confident, energetic, and comfortable in client-facing and networking environments

• Results-driven, self-motivated, and able to work independently and collaboratively

• Excellent listening, communication, and persuasion skills

• Strong time management and multitasking abilities

• Proficiency in verbal and written communication, with the ability to effectively communicate in multiple languages, including English

• Proficient in Microsoft 365 and hands-on experience using common marketing tools such as CRM platforms, email marketing systems, lead management tools, and analytics dashboards.

• Willingness to travel overseas as required