Role and Responsibilities
1. Channel Partner Management
- Ensure partner communications are aligned with Samsung brand guidelines and marketing/campaignstrategy
- Manage end-to-end marketing deliverables for channel partners, ensuring materials are delivered accurately and on time.
- Develop and maintain strong relationships with channel partners, understanding their marketing objectives and aligning Samsung initiatives.
- Collaborate closely with our Sales team to ensure marketing objectives and ROI align with partner sales goals.
- Plan and execute co-marketing activities, including promotions, product launches, and joint campaigns.
- Monitor partner performance against agreed KPIs, providing regular updates and optimization recommendations.
2. Strategic Marketing Initiatives
- Identify and develop win-win marketing programmes with channel partners, leveraging joint resources and budgets.
- Explore new strategic opportunities with partners to enhance brand presence and consumer engagement.
- Collaborate with cross-functional teams to align channel partner marketing initiatives with broader marketing strategy.
3. Support for Key Launch Campaigns
- Support the wider IMC team in the planning and execution of Samsung's key launch campaigns
- Drive 360 IMC initiatives, from planning through to execution and optimization.
Skills and Qualifications
- Bachelor's degree, preferably in Marketing or Business studies
- Minimum of 3-5 years of consumer marketing and retail experience required
- Telco, technology knowledge and category experience would be a bonus
- Prior Asia-Pacific regional experience is an advantage
- Prior hands-on experience in planning and implementation of 360-degree marketing campaign, digital marketing and e-Commerce
- Prior hands-on experience in planning and implementation of 360-degree marketing campaign and CRM strategy, plan, and execution
- Strong business acumen, analytical, and communication skills
- Comfortable in a flexible, fluid and occasionally ambiguous operating environment
- Strong team player who is able to build good collaborative relationships with key stakeholders throughout the organization
