Senior Executive, Channels Marketing

Role and Responsibilities

1. Channel Partner Management

• Ensure partner communications are aligned with Samsung brand guidelines and marketing/campaign strategy
• Manage end-to-end marketing deliverables for channel partners, ensuring materials are delivered accurately and on time.
• Develop and maintain strong relationships with channel partners, understanding their marketing objectives and aligning Samsung initiatives.
• Collaborate closely with our Sales team to ensure marketing objectives and ROI align with partner sales goals.
• Plan and execute co-marketing activities, including promotions, product launches, and joint campaigns.
• Monitor partner performance against agreed KPIs, providing regular updates and optimization recommendations.

2. Strategic Marketing Initiatives

• Identify and develop win-win marketing programmes with channel partners, leveraging joint resources and budgets.
• Explore new strategic opportunities with partners to enhance brand presence and consumer engagement.
• Collaborate with cross-functional teams to align channel partner marketing initiatives with broader marketing strategy.

3. Support for Key Launch Campaigns

• Support the wider IMC team in the planning and execution of Samsung's key launch campaigns
• Drive 360 IMC initiatives, from planning through to execution and optimization.

Skills and Qualifications

• Bachelor's degree, preferably in Marketing or Business studies
• Minimum of 3-5 years of consumer marketing and retail experience required
• Telco, technology knowledge and category experience would be a bonus
• Prior Asia-Pacific regional experience is an advantage
• Prior hands-on experience in planning and implementation of 360-degree marketing campaign, digital marketing and e-Commerce
• Prior hands-on experience in planning and implementation of 360-degree marketing campaign and CRM strategy, plan, and execution
• Strong business acumen, analytical, and communication skills
• Comfortable in a flexible, fluid and occasionally ambiguous operating environment
• Strong team player who is able to build good collaborative relationships with key stakeholders throughout the organization