Assist on digital marketing strategy for the brand by developing, expanding, and maintaining the brand outreach across online media platforms.
Assist in the implementation of company social media accounts (i.e. Facebook, Instagram, YouTube, Telegram, Tik Tok) and online branding assets (e.g. website).
Identify and keep up with digital and social media trends, proposing appropriate actions relevant to increase the brand awareness & customer engagement.
Drive and manage online to offline (OTO) initiatives.
Study consumers insights and drive sustainable digital presence to maintain brand awareness & fulfil objective of directing traffic to online portals/offline stores.
Able to copywrite and proofread social media content, press releases, and other relevant brand materials.
Assist to manage Skechers VIP Program including CRM, communication plans, reward tiers and craft compelling persuasive eDM content to engage consumers.
Able to propose and liaise with suitable media and KOLs for event and campaign postings.
Providing support to marketing team e.g., events, store activities.
Any other responsibilities as the Company may deem fit from time to time.
Requirement:
Minimum Diploma/ Degree in Marketing, Multimedia, or equivalent
3 to 5 years of experience in digital marketing with knowledge in display, and SEO/SEM ads.
Creative, online savvy, and active in social media
Excellent written and verbal communication skills
Good interpersonal skills and a team player
Independent and positive work attitude, able to work in fast-paced environment
Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment.
