Digital, Marketing & Communications Senior Executive

At MAMA, we don't just run hotels - we create places full of life, laughter, and creativity. We're looking for a Digital, Marketing & Communications who can bring fresh ideas, digital know-how, and strong communication skills to strengthen our visibility and brand image.

Reporting directly to the General Manager & Owner, you'll take the lead on digital campaigns, PR, events, and brand storytelling - making sure MAMA stays top of mind for guests, media, and our local community.

Job Overview

Digital & Marketing Operations

. Manage the marketing budget, forecasting, and tracking to maximise ROI.

. Plan and execute digital campaigns (Google Ads, Meta, TikTok, etc.) to drive awareness, engagement, and direct bookings.

. Oversee brand.com and third-party listings, ensuring accurate content and timely updates.

. Develop and manage social media calendars, leveraging trends to boost engagement.

. Partner with agencies and commercial teams to deliver high-performing paid media campaigns.

. Maintain brand consistency across social, website, email, and advertising.

. Collaborate with CRM and loyalty teams on email marketing and personalised offers.

. Keep marketing materials, databases, and photo/video archives updated.

. Work with Rooms, F&B, and Banquet teams to support bookings through marketing initiatives.

. Support hotel openings, activations, and special projects.

. Ensure all activities meet brand standards of quality and professionalism.

Public Relations & Events

. Handle press inquiries and manage media relations to increase visibility.

. Plan and deliver PR events to strengthen the hotel's image.

. Host and support media stays, ensuring a memorable guest experience.

. Create innovative initiatives to keep excitement around the hotel.

. Build and maintain strong relationships with local journalists, influencers, and VIPs.

Qualifications

. Proven experience in marketing, PR, and digital marketing, ideally in hospitality.

. Strong project management and event planning expertise.

. Skilled in building media, influencer, and VIP relationships.

. Hands-on experience with digital ad platforms and analytics tools.

. Proficient in budget management and maximising ROI.

. Creative and innovative mindset with strong execution skills.

. Proficiency in Photoshop, InDesign, Illustrator (video editing a plus).

. Competent in Microsoft Office Suite.

. Excellent communication skills, both written and verbal.

. Able to work independently, prioritise, and deliver under pressure.

MAMA Would Love It If:

. You anticipate and act on social media trends.

. You're a true team player - at MAMA, we all roll up our sleeves together.

. You bring energy and passion to everything you do.

. You're creative, fun, and not afraid to push boundaries.

. You stay calm under pressure and find joy in the details.

Other Duties:

This job description is not an exhaustive list of all the job functions that a team member may be asked to perform from time to time at the direction of the leadership team.