Executive, CRM

COMPANY DESCRIPTION

As Singapore's leading supermarket retail player and a household name close to all, we have grown with you over the years. It is now your turn to grow an exciting new career and fulfil your aspirations with us. Join us as we embark on a journey to make lives better for our customers, community, environment and employees.

At NTUC FairPrice, we offer you more than just a job. We are committed in giving our employees a

rewarding career through comprehensive development opportunities. We promise a wonderful

workplace culture with ample opportunities for growth at different levels of your career. Every of

our 10,000 employees across Singapore is important.

If the prospect of working in an organization at the forefront of retail technology and innovation

excites you, look no further.

Grow your career with us today and make a difference.

RESPONSIBILITIES

As a CRM Executive, you will be part of the team driving the planning and execution of CRM

campaigns for FairPrice Group, and contribute to growing the CRM revenue share for the overall

business. You will work across commercial, creative and data-driven teams to plan, develop, and

orchestrate campaigns across all customer communication channels (i.e. Email, Mobile Push

Notifications, SMS), to enable the vision for omnichannel success.

In this role, you will also work with cutting-edge Marketing Technology platforms and AI to push the boundaries of data-driven customer communications, and deliver highly personalised

communications to end-customers.

A regular day-to-day will involve coordinating closely with stakeholders from various teams (i.e. campaigns, supplier marketing, data science), and working with creative agencies and internal design departments to bring these campaigns to life.

Every CRM campaign sent to customers is an opportunity to build and test different content ideas,

customer segments, personalisation formats, and optimise our efforts to achieve a seamless

customer experience for FairPrice Group customers and meet key business objectives.

Responsibilities

• Adopt a customer-first mindset, conceptualise content ideas and work closely with other business teams to actualise them into customer journeys and campaigns
• Take ownership of the CRM campaign calendar to plan, setup, and launch daily campaigns across all CRM touchpoints (E.g. Email, Mobile App Push Notifications, Whatsapp channels)
• Think creatively about personalisation of customer segments and dynamic content, and how to deploy them onto eDMs and Push notifications to drive top quality engagement with customers, and create long term customer lifetime value for the CRM subscriber base
• Understand business objectives and work with data teams to conduct actionable analyses to uncover opportunities to build new customer segments and identify new personalisation opportunities to improve campaign engagement KPIs and revenue contribution
• Track, measure, and report on performance of these customer communications, design and conduct A/B tests for iterative optimisation and improvement (E.g. subject lines, sales copy, send timing and frequency)
• Work closely with technical stakeholders to develop mastery of our CRM platforms in order to constantly innovate and push the boundaries of our customer communications and identify emerging automation, AI and growth opportunities

QUALIFICATIONS

• Excellent communication skills, eye for creative detail
• Diligent in execution of campaign work and able to think critically
• Highly analytical, able to handle data and relate them to qualitative aspects of work
• Strong willingness to learn and grow independently
• Strong interest in being at the forefront of retail, marketing, and technology
• Prior experience in email and/or mobile marketing tools
• Proficiency in HTML, Excel, SQL is a plus
• Prior experience in retail marketing is a plus
• Prior experience in Marketing Cloud platforms (i.e. salesforce, oracle) is a plus

What we offer

Be a part of a high performing, highly professional & entrepreneurial team

Witness cutting edge E-commerce and retail in a leading homegrown brand, and play a part in being the driving force behind our omnichannel success

Work with experienced, motivated and talented colleagues from all over the world

Opportunity to see your inputs and initiatives take flight to drive real business impact