SEA Marketing Head - Marketing
About Darwinbox
Darwinboxis Asia's fastest-growing HR technology platform, designing the future of work by building the world's best HR tech, driven by a fierce focus on employee experience and customer success, and continuous, iterative innovation. We are the preferred choice of 1000+ global enterprises to manage their 4 million+ employees across 130+ countries.
Darwinbox's new-age HCM suite competes with local as well as global players in the enterprise technology space (such as SAP, Oracle, and Workday). The firm has acquired notable customers ranging from large conglomerates to unicorn start-up s: Banyan Group, Sembcorp, Ben Line, Singlife, Singaporeland .
Our vision of building a world-class product company from Asia is backed by marquee global investors like Microsoft, Salesforce, Sequoia Capital, TCV, KKR, and Partners Group.
Why Join Us
The rate at which our product and market presence are growing is unprecedented. We're a Rocketship. We're not planning on slowing down anytime soon. And, that's why we need you! You'll experience a culture of:
Disproportionate Rewards for top performance Accelerated Growth in a hyper-growth environment Continuous Learning and Professional Development Meaningful Relationships and a Collaborative Environment
HEAD OF MARKETING (SEA)
Job Summary
The Head of Marketing (SEA) leads brand growth and demand generation strategies across Southeast Asia to accelerate regional pipeline within the B2B SaaS sector. This role requires mastery of Regional Marketing Strategy, Demand Generation, and Integrated Marketing Campaigns to align global narratives with local market nuances. The primary deliverable is a localized regional marketing engine that consistently produces qualified pipeline and influences marketing-sourced revenue. Successful candidates bring a decade of experience in Enterprise Technology marketing specifically within the Southeast Asian geographic cluster.
ROLE LEVEL
Director
LOCATION
Singapore (Open to Singapore Citizen and Permanent Residents Only)
Experience
10 - 15 years
Skills
- Regional Marketing Strategy
- Demand Generation
- Integrated Marketing Campaigns
- B2B SaaS Marketing
- Market Positioning
- Pipeline Management
- Field Marketing
- Event Management
- Stakeholder Management
- Good to Have
- HCM Software Domain Knowledge
- HRTech Market Experience
- Enterprise Software Sales Cycles
Responsibilities
- Design and execute the regional marketing plan to achieve specific revenue goals for the SEA territory.
- Analyse local market dynamics, ICP nuances, and buyer behavior to produce actionable win/loss insights for product teams.
- Localize and amplify the brand narrative across Indonesia, Philippines, Thailand, Malaysia, Singapore, and Vietnam to increase CXO visibility.
- Produce high-impact local campaigns across digital and media channels in collaboration with central design teams.
- Configure integrated campaigns to generate qualified pipeline for regional sales teams.
- Analyse lead flow and ROI in partnership with central performance teams to optimize marketing spend.
- Produce regional events and CXO experiences, including roundtables and customer showcases, to differentiate market positioning.
- Negotiate and lead regional storytelling partnerships to build trust among HR leaders.
Qualifications
- Minimum degree: Bachelor's Degree.
- 10+ years of experience in B2B SaaS or enterprise technology marketing , ideally with exposure to HCM, HRTech, or enterprise software
- Field of study: Marketing, Business Administration, or a related field.
What We Offer:
A dynamic and collaborative work environment that fosters innovation. Opportunities for professional growth and career advancement. Competitive compensation and benefits package. The chance to work on products that make a meaningful impact on businesses and their employees.
