Director of Sales & Marketing (Hotel)

As the Director of Sales & Marketing, you will be a key member of the Executive Committee, responsible for shaping and executing integrated sales and marketing strategies. You will lead high-performing teams, cultivate strategic partnerships, and position the hotel as a preferred choice across corporate, MICE, and leisure segments.

Key Responsibilities:
Sales & Revenue Strategy

• Develop and execute integrated sales and marketing strategies to maximise revenue, profitability, and market share.

• Drive business development initiatives by securing new accounts while strengthening existing client relationships.

• Collaborate closely with the Revenue Management team to optimise pricing strategies, distribution channels, and business mix.

• Monitor and analyse market trends, competitor activities, and customer insights to identify opportunities for growth and innovation.

Leadership & Team Management

• Lead, mentor, and inspire the Sales, Catering Sales, and Marketing teams to consistently achieve and exceed targets.

• Establish clear KPIs, performance metrics, and accountability frameworks.

• Foster a high-performance, collaborative, and service-oriented culture aligned with the hotel's brand values.

• Drive talent development, succession planning, and retention strategies to build a strong leadership pipeline.

Marketing & Brand Management

• Oversee all marketing, branding, and promotional initiatives across digital, social, and traditional platforms.

• Ensure brand integrity and consistency in alignment with Pan Pacific Hotels Group standards.

• Champion creative and innovative campaigns to enhance brand visibility, positioning, and guest engagement.

Client & Stakeholder Engagement

• Build and maintain strong relationships with key corporate clients, partners, and industry stakeholders.

• Represent the hotel at trade shows, networking events, and sales missions locally and internationally.

• Support and guide the team in negotiating and closing high-value business opportunities.

Financial & Operational Oversight

• Develop and manage departmental budgets, ensuring effective cost control and return on investment.

• Track and evaluate sales performance, preparing regular reports, forecasts, and strategic insights for senior leadership.

• Optimise the use of distribution channels to maximise yield and drive overall commercial performance.

Requirements

• Degree or Diploma in Hospitality Management, Business Administration, Marketing, or a related discipline.

• Minimum 10 years of progressive sales experience within the hospitality industry.

• At least 6 years in a senior leadership capacity (Director of Sales or Director of Sales & Marketing), preferably within a luxury hotel environment.

• Demonstrated track record of driving revenue growth, market share expansion, and consistently achieving or exceeding sales targets.

• Strong industry network and market presence across corporate, MICE, and travel trade segments.

• Proven experience managing diverse market segments and international geographic markets is highly advantageous.

• Strategic and commercially astute, with the ability to translate insights into actionable business plans.

• Dynamic and inspiring leader with excellent interpersonal, communication, and team development skills.

• Highly results-driven, analytical, and organised, with strong attention to detail.

• Creative mindset with the ability to develop innovative sales and marketing strategies that elevate brand positioning.

• Strong stakeholder management, influencing, and negotiation skills.

• Positive, adaptable, and hands-on leadership style, thriving in a fast-paced environment.