Overview
A well-established and high-growth technology company in the energy and infrastructure space is expanding its international presence across APAC, the Middle East, Europe, and other key global markets.
The organisation has a strong foundation in large-scale deployments within its home market and is now evolving into a broader energy intelligence and digital infrastructure solutions provider, spanning multiple adjacent verticals.
As part of this international expansion, the business is building a global marketing engine from the ground up to establish brand credibility, drive demand, and support commercial growth across multiple regions and sectors.
Role Summary
This is the first dedicated international marketing leadership role, reporting directly to a senior business leader and working closely with cross-functional teams across sales, partnerships, product, and leadership.
The role combines strategic leadership with hands-on execution, owning global brand positioning, demand generation, events strategy, and executive thought leadership — with direct accountability for marketing-driven pipeline.
Key Responsibilities
1. Global Brand Strategy & Positioning
- Define and own the international brand architecture across multiple markets and solution verticals
- Develop a clear and compelling global narrative that reflects the company's evolution into a broader energy and digital solutions provider
- Create and maintain messaging frameworks, value propositions, and positioning tailored to different geographies and stakeholder groups
- Ensure consistency across all brand touchpoints, including digital platforms and marketing materials
- Oversee international digital presence, including website and professional platforms
2. Events Strategy & Pipeline Generation
- Own and execute a global events programme across priority markets and industry verticals
- Select, prioritise, and manage participation in key industry conferences, forums, and summits
- Lead end-to-end event execution including planning, content, logistics, and follow-up
- Secure speaking opportunities and manage executive participation at industry events
- Drive measurable pipeline generation from events, with clear tracking of ROI and conversion
3. Executive Thought Leadership & Content
- Develop and execute a structured thought leadership programme for senior executives
- Create high-quality content including white papers, point-of-view articles, and industry insights
- Support leadership in preparing for speaking engagements, including keynotes and presentations
- Build a strong content engine that showcases technical capabilities, case studies, and market insights
- Manage relationships with media, analysts, and industry publications
4. Demand Generation & Account-Based Marketing
- Design and execute integrated marketing campaigns to generate qualified leads across target markets
- Develop account-based marketing (ABM) strategies aligned with key priority accounts
- Collaborate with sales and partnerships teams to align marketing with commercial objectives
- Build co-marketing initiatives with strategic partners and ecosystem players
- Manage inbound marketing channels and digital campaigns targeting key decision-makers
- Establish robust marketing analytics, including campaign tracking, lead scoring, and pipeline attribution
5. Marketing Operations & Cross-Regional Collaboration
- Act as the bridge between global strategy and regional execution teams
- Set clear briefs, priorities, and quality standards for content and campaign delivery
- Manage external agencies and vendors to support marketing activities
- Build and optimise marketing systems, tools, and processes
- Develop a roadmap for scaling the global marketing function as the business grows
Pipeline & Performance Accountability
This role carries direct responsibility for marketing-sourced pipeline, measured through:
- Qualified opportunity creation
- Event-to-opportunity conversion rates
- Brand visibility and share of voice in target markets
- ROI and effectiveness of marketing initiatives
Candidate Profile
Experience
- 10+ years in B2B marketing leadership roles within technical or industrial sectors
- Proven experience in brand strategy, demand generation, and events management
- Background in industries such as energy, infrastructure, utilities, industrial technology, or adjacent sectors
- Demonstrated success in building marketing-driven pipeline and supporting commercial growth
- Experience operating across international markets, particularly within APAC
Skills & Competencies
- Strong ability to translate complex technical concepts into compelling market narratives
- Commercially driven mindset with clear understanding of revenue impact
- Confident engaging with senior leadership and executive stakeholders
- Hands-on, resourceful, and comfortable operating in a high-growth environment
- Strong cross-functional collaboration skills across sales, product, and partnerships
- Highly organised with the ability to manage multiple workstreams simultaneously
Preferred
- Experience in regulated or infrastructure-led industries with long sales cycles
- Familiarity with partner-led go-to-market models
- Exposure to account-based marketing methodologies and marketing technology platforms
- Experience working with geographically distributed teams
- Existing industry network across relevant sectors is advantageous
Why Join
This is a unique opportunity to:
- Build and define a global brand from the ground up
- Operate at the intersection of multiple high-growth sectors within energy and infrastructure
- Work directly with senior leadership and influence international strategy
- Play a key role in shaping commercial success across new and emerging markets
