B2B Sales Representative
Singapore Market - Industrial Polyurethane Products
About Meka Innovation Pte Ltd
Meka Innovation Pte Ltd is a design and engineering agency turning abstract ideas into real possibilities. As part of a continued evolution, we are launching a niche industrial sales and services platform, starting with specialised PolyUrethane Products.
Role Overview
We are seeking a B2B Sales Representative to spearhead our market entry into Singapore. This is a new business acquisition role focused on opening doors with industrial distributors, OEMs, and system integrators. The right candidate is a proactive go-getter who thrives on cold outreach, building relationships, and winning new accounts.
Key Responsibilities
- New Business Development
Identify and target distributors, importers, and industrial buyers in key sectors (packaging, logistics, automation, petrochemical, maritime, construction).
Drive outbound prospecting (calls, LinkedIn, visits, trade shows).
Build and manage a pipeline of qualified opportunities. - Client Engagement
Present the PolyUrethane product portfolio to procurement teams, distributors, and technical buyers.
Understand client requirements and raise technical support, if necessary.
Negotiate terms, pricing, and supply agreements. - Distributor/Channel Acquisition
Secure partnerships with top industrial distributors in Singapore.
Support onboarding of PolyUrethane products into catalogs/e-commerce platforms (e.g. RS, MISUMI, Moglix). - Market Development
Track competitor activity and market trends in Singapore.
Provide feedback to leadership on pricing, positioning, and demand patterns.
Represent company at industry networking events and exhibitions.
Qualifications
- Experience: 3-6 years of B2B sales experience in industrial products, MRO, or engineering components.
- Background: Prior experience selling into distributors, OEMs, or manufacturing companies strongly preferred.
- Skills:
Strong hunter mindset - proactive prospecting and outreach.
Excellent communication and negotiation skills.
Able to build rapport with procurement managers and engineers alike.
Organized, self-driven, and comfortable with reporting pipeline metrics. - Education: Diploma or degree in Business, Engineering, or related field preferred (but not mandatory if proven sales track record).
KPIs / Success Metrics
- Number of qualified distributor/OEM accounts opened (monthly/quarterly).
- Volume of new opportunities generated (pipeline value).
- Number of product listings secured with distributors/e-commerce platforms.
- First-year sales revenue
What We Offer
- Competitive base salary + performance-based commission.
- Opportunity to be a sales leader with regional roles in the future
- Technical and marketing support
- A chance to shape the go-to-market strategy for a new entry
