Assistant Sales Manager

What youll do:

As an Assistant Sales Manager Food Service based in Singapore, you will play an integral role in supporting the delivery of annual sales budgets for the foodservice division. Your day-to-day responsibilities will involve collaborating closely with distributors, wholesalers, chefs, operators, and other key stakeholders to ensure products are widely available and well-represented throughout the market. You will be responsible for identifying new business opportunities that align with strategic goals while maintaining strong relationships with existing customers through attentive service. By planning impactful promotional activities and supporting new product launches, you will help drive brand awareness across multiple channels. Your analytical skills will be put to use as you monitor sales data trends, prepare detailed reports for management review, and provide valuable market intelligence that informs future strategy. Additionally, you will participate actively in industry events to strengthen business relationships while working alongside cross-functional teams such as Marketing, Trade Marketing, Supply Chain, and Finance to ensure smooth execution of all channel activities.

• Achieve annual in-market sales targets within assigned sub-channels by executing effective strategies that drive sustainable growth.
• Maintain and expand distribution coverage to ensure products are readily available and achieve deeper market penetration across key segments.
• Identify new leads, business opportunities, and untapped market potential to broaden the customer base and increase product adoption.
• Plan, implement, and evaluate contracts and agreements using marketing funds with measurable outcomes that support business objectives.
• Manage customers marketing fund usage responsibly, ensuring positive returns on investment through careful monitoring and analysis.
• Build lasting customer relationships by providing excellent service and support tailored to their unique needs within the foodservice sector.
• Work closely with distributors and wholesalers to guarantee timely delivery, seamless trade execution, and outstanding customer experiences.
• Collaborate with distributor sales teams on product knowledge initiatives, promotional activities, and channel-specific campaigns that enhance visibility.
• Plan, execute, and assess promotional activities with foodservice customers while supporting new product launches and in-market activations.
• Track, monitor, and analyse product performance as well as channel provide actionable insights on competitor activity and recommend improvements.

What you bring:

To excel as an Assistant Sales Manager Food Service in Singapore, you will bring proven experience from roles within fast-moving consumer goods or foodservice sales environments. Your background should include managing distributor relationships or overseeing channel operations where collaboration was key. You are known for your ability to nurture long-term partnerships thanks to your empathetic communication style and genuine interest in understanding client needs. Your analytical acumen allows you not only to track performance metrics but also translate them into actionable recommendations that benefit both customers and internal teams. Proficiency with digital tools such as Excel or PowerPoint means you can present findings clearly while keeping projects organised. Bilingual communication skills enable you to connect meaningfully across cultural boundariesa vital asset when engaging Singapores diverse F&B landscape. Above all else, your adaptability ensures you remain responsive amid changing priorities while upholding high standards of integrity throughout every interaction.

• Bachelors degree in Business Administration, Marketing or a related field is required for this role.
• A minimum of three to five years experience in FMCG or Food Service sales demonstrates your ability to thrive in similar environments.
• Exposure to distributor or channel management is highly valued as it enables you to navigate complex networks effectively.
• A well-established network within the local F&B/HORECA sector would be advantageous for building rapport quickly with key partners.
• Excellent customer service skills combined with strong negotiation abilities allow you to foster trust-based relationships with clients.
• Analytical thinking paired with attention to detail ensures you can interpret sales data accurately for informed decision-making.
• Proficiency in Microsoft Excel, PowerPoint, and various sales reporting tools supports efficient workflow management..
• Adaptability coupled with a collaborative approach helps you succeed in environments where teamwork is essential for achieving shared goals.
• A pragmatic mindset along with ethical conduct underpins your commitment to responsible business practices.

What sets this company apart:

This organisation stands out as a trusted leader within Singapores vibrant foodservice industry due to its unwavering commitment to quality products and exceptional customer care. Employees enjoy being part of a workplace culture that prioritises inclusivitywhere everyones voice mattersand encourages open collaboration between departments. The company invests heavily in professional development through regular training sessions designed not only to enhance technical expertise but also foster personal growth. Flexible working arrangements are supported wherever possible so team members can balance their professional ambitions with personal commitments. With access to experienced mentors who share their knowledge generously across all levels of the business, employees feel empowered to contribute ideas that shape future success. The companys reputation for ethical conduct further reinforces its appeal among those seeking stability alongside opportunities for advancement within a supportive environment.

Whats next:

If you are ready to take on a rewarding challenge where your talents will be valued every step of the waythis could be your next career move!

Apply today by clicking on the link providedyour journey towards making a meaningful impact starts here.