Assistant Manager - Growth Marketing

Assistant Manager, Growth Marketing

Location: Singapore

Reports to: Marketing Director

About Aureus

Aureus is one of the fastest-growing music education brands, combining operational excellence with learner-centric innovation. We are entering a new phase of rapid expansion — including new markets and enhanced digital experiences. We are building a best-in-class marketing team to accelerate our next chapter.

Role Summary

The Assistant Manager, Growth Marketing owns the execution of Aureus's growth engine — driving measurable improvements across the full funnel, from qualified lead acquisition through to student retention. You will take direct responsibility for CRM, marketing automation, lifecycle marketing, loyalty, funnel analytics, web content, and partnerships with a clear mandate to move the numbers that matter: CPL, CAC, trial conversion, and retention rate. We are looking for someone who is genuinely curious, commercially driven, and actively embraces AI to work smarter and move quicker.

Key Responsibilities

CRM & Lifecycle Marketing

• Drive CRM campaign execution across EDM, WhatsApp and push notification with every send tied to a clear funnel objective and measurable outcome.

• Design and own end-to-end lifecycle journeys for every key segment: leads, trial students, active enrolees, and lapsed students — mapping the right message, channel, and timing at each stage.

• Sharpen audience segmentation to increase lead quality, improve trial-to-enrolment conversion, and reduce CAC through more targeted, relevant communications.

• Continuously optimise messaging and cadence based on open rates, click-throughs, and funnel conversion data.

Marketing Automation

• Build and manage automated WhatsApp sequences and EDM trigger workflows that move contacts through the funnel without manual intervention at scale.

• Design trigger logic tied to key behavioural signals (trial sign-up, class attendance, inactivity, enrolment milestones) to deliver timely, conversion-focused communications.

• Integrate lifecycle journey logic into automation flows so every contact receives the right message at the right moment, reducing drop-off and accelerating conversion.

• Run structured tests on automation sequences (i.e. subject lines, send timing, message variants) and iterate based on response rates and conversion impact.

• Partner with the tech team to maintain data integrity, trigger accuracy, and seamless integration between CRM and operational systems.

Loyalty & Retention

• Operate and continuously improve Aureus's student loyalty program with a focus on measurable retention rate gains and referral growth.

• Identify friction points and drop-off patterns in the student lifecycle. Propose and execute cost-effective retention initiatives to address them.

• Deploy automated loyalty touchpoints (i.e. renewal nudges, milestone celebrations, referral prompts) that keep active students engaged and reduce churn.

Funnel Optimisation & Analytics

• Own full-funnel performance tracking from lead acquisition through to paid enrolment, optimising CPL, CAC, conversion rates, and retention trends on a regular cadence.

• Build and maintain dashboards that give the team clear, real-time visibility into funnel health and highlight key improvement actions.

• Identify conversion leaks across the funnel and lead structured experiments to close them, prioritising high-impact, cost-efficient fixes.

• Implement attribution models and enforce tracking discipline so every channel and campaign is measured accurately.

Web Content Management

• Manage and optimise the Aureus website (i.e. landing pages, program pages, and campaign microsites) with conversion rate as the primary success metric.

• Run conversion experiments (A/B tests, page restructures, CTA optimisation) in collaboration with product and tech to turn more traffic into qualified leads.

• Brief and coordinate web content with the creative team, ensuring all assets are on-brand, SEO-optimised, and built to convert.

Partnership Marketing

• Develop and manage brand partnerships, school collaborations, and affiliate relationships that generate qualified lead flow at low CAC.

• Track and report partner performance against clear acquisition and ROI benchmarks, doubling down on what works and cutting what does not.

• Identify new partnership opportunities with measurable growth potential and manage them end-to-end from outreach to activation.

What We Are Looking For

Experience

• 3–5 years of hands-on experience in growth, digital, or performance marketing, ideally in consumer, education, subscription, or retail.

• Proven track record of improving growth metrics: CPL reduction, conversion rate improvement, CAC efficiency or retention uplift.

• Hands-on experience building marketing automation workflows and lifecycle journeys in a CRM or automation platform (e.g. HubSpot, Braze, MailChimp, or similar).

• Working experience with WhatsApp Business API or EDM platforms for automated, trigger-based communications at scale.

• Comfortable with analytics tools such as GA4, Meta Ads Manager, and Google Ads, able to extract insights and act on them independently.

• Bonus: experience in a multi-channel environment combining digital and physical touchpoints.

Skills & Competencies

• Deeply curious and a fast learner: You actively seek out new tools, techniques, and platforms without being told to.

• AI-native mindset: You already use AI tools (e.g. ChatGPT, Claude, Perplexity, or similar) in your daily work to increase output, speed, and quality — and you're excited to push this further.

• Data-driven thinker: Able to interpret funnel and campaign data, identify what's working, and translate findings into clear actions that move the metrics.

• Strong grasp of marketing automation logic: Able to think in triggers, conditions, and journeys, not just one-off sends.

• Strong organisational skills: You are an avid problem solver with the ability to manage multiple campaigns and workflows simultaneously.

• Collaborative team player: Able to work well across creative, product, and operations functions.

• A bias for testing and iteration: Comfortable running experiments, learning from failure, and doubling down on what drives results.

• Clear and concise communicator: Capable of presenting performance results and recommendations to internal stakeholders with clarity.

What Success Looks Like

• Qualified lead volume grows consistently, with CPL and CAC tracking at or below target across all active channels.

• Trial-to-enrolment conversion rates improve quarter-on-quarter through tighter funnel management, better CRM targeting, and smarter automation.

• A fully operational marketing automation system with live WhatsApp and EDM trigger sequences running across every key lifecycle stage — acquiring, converting, and retaining students.

• Lifecycle journeys that are personalised, timely, and measurably outperform broadcast campaigns on engagement and conversion.

• Student retention rates improve as a direct result of cost-effective loyalty and re-engagement initiatives.

• Clean, accurate dashboards provide real-time funnel visibility, enabling faster, more confident decisions.

• Web and landing page conversion rates trend upward, turning more inbound traffic into qualified leads.

• Partnerships deliver measurable, trackable lead flow at efficient acquisition cost.

• AI tools are visibly embedded in how you work, accelerating output and raising the standard for the team.