To translate business requirements into CRM features and technical specifications that deliver concrete initiatives, programs, tools, and methods.
Turning data through customer segmentation, behavioural analysis, and lifecycle modelling into actionable insights to influence campaign design, journeys, and touchpoints.
Overseeing developments. Including new solutions, upgrades, and vendor coordination
Managing CRM data structure, quality, governance and integration with other platforms
Partnering with internal and external partners to drive improvement of single customer view and omni-CRM.
Optimising existing programs through continuous testing, learning, and performance measurement.
Developing, piloting, and scaling new loyalty mechanics and customer lifecycle initiatives.
Lead exploration and implementation to leverage marketing automation, customer journeys, and overall CRM optimisation
To act as the go to internal advisor on data-driven customer engagement.
Drive opportunities to synergise Ikano Retail CRM strategy across IKEA and Ikano Shopping Centres.
