CRM & Patient Engagement Executive

About the Company

We are a group of established healthcare brands in Singapore providing high-quality medical and dental services. Our focus is on delivering excellent patient care supported by strong operational and marketing capabilities.

Location: Singapore (Ubi - 3 days/week Orchard - 2 days/week)

Job Description

We are seeking a CRM & Patient Engagement Executive to support patient communication, lifecycle marketing, and engagement initiatives across a portfolio of premium healthcare brands in Singapore, including International Medical Clinic (IMC), Smilefocus, and GPA Dental.

This role focuses on strengthening patient relationships through data-driven communication, supporting engagement activities, and coordinating outreach initiatives across digital and offline channels.

Key Responsibilities

CRM & Lifecycle Marketing

• Plan and execute CRM campaigns across patient lifecycle stages, including acquisition, retention, and reactivation

• Develop segmented communication workflows based on patient profiles and behaviour

• Execute EDM and messaging campaigns using CRM/marketing automation tools (e.g. Mailchimp or similar)

• Monitor campaign performance and prepare reports with insights and recommendations

Patient Engagement & Events

• Support planning and execution of healthcare talks, educational sessions, and patient engagement events

• Coordinate event logistics, communications, registration, and post-event follow-up activities

• Assist in developing engagement initiatives to improve patient awareness and participation

Partnership & Outreach Support

• Support coordination of partnerships and engagement activities with external organisations and community stakeholders

• Assist in joint initiatives and co-branded engagement programmes

Content & Communication Support

• Support creation of patient-facing communications including EDMs, event invitations, and informational materials

• Ensure messaging is consistent across communication channels and aligned with brand guidelines

Data Management & Reporting

• Maintain CRM database quality, segmentation, and data hygiene

• Track engagement performance across campaigns and events

• Prepare reports on key metrics such as open rates, engagement rates, participation outcomes and conversion rate.

• Strong understanding of marketing performance and return (Marketing ROI), with ability to track, analyse, and report on marketing initiatives across CRM and engagement activities.

Compliance & Coordination

• Ensure all communications comply with Singapore healthcare advertising guidelines (MOH) and internal policies

• Work closely with internal clinical and marketing teams to ensure alignment of messaging

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field

• 2-4 years of experience in CRM, marketing, events, or customer engagement roles

• Experience with CRM or email marketing platforms (e.g. Mailchimp, HubSpot, or similar)

• Strong organisational and coordination skills, particularly for events or campaigns

• Strong written and verbal communication skills

• Ability to manage multiple tasks and work across different teams

Preferred Skills / Advantageous

• Experience in healthcare, education, hospitality, or service industries

• Exposure to event management, community engagement, or partnership marketing

• Familiarity with lifecycle marketing or segmented communication strategies

• Basic analytical skills with experience in reporting tools or dashboards

Key Competencies

• Attention to detail and strong organizational ability

• Strong interpersonal and communication skills

• Ability to work in a structured, fast-paced environment

• Proactive, hands-on, and solution-oriented mindset

Benefits

• Staff discounts on medical and dental services across our clinics

• Exposure to established premium healthcare brands

• Structured and supportive working environment

• Hybrid work arrangement (Ubi & Orchard)

Application Instructions

Interested applicants are invited to submit their resume and portfolio (if applicable). Only shortlisted candidates will be notified.