Social Media Executive

Job Summary

We are seeking a creative and driven Social Media Executive to manage and grow our company's online presence across digital platforms, driving engagement and supporting branding and recruitment marketing efforts.

Responsibilities

• Manage and maintain the company's social media platforms (Facebook, Instagram, TikTok, LinkedIn) to enhance brand visibility and audience engagement
• Create engaging content including captions, graphics, reels, and short-form videos that resonate with target audiences
• Plan and schedule social media posts and campaigns to ensure consistent and timely communication
• Monitor and respond to engagement, messages, comments, and online inquiries to foster community interaction
• Assist in employer branding and recruitment marketing campaigns to attract talent
• Coordinate with the recruitment team to promote hiring initiatives and announcements effectively
• Track social media analytics and prepare monthly performance reports to measure campaign success and inform strategy
• Stay updated with current digital and social media trends to apply innovative approaches

Preferred competencies and qualifications

• Diploma or Degree in Marketing, Communications, Media, or related field
• Prior experience in social media management or digital marketing
• Proficiency in Canva, CapCut, Adobe Creative Suite, or similar content creation tools
• Familiarity with Facebook Ads, TikTok trends, and content strategies
• Strong communication and writing skills to craft clear, compelling messages
• Creative mindset with attention to detail to produce high-quality content
• Ability to work independently and meet deadlines consistently