Social Media Executive

Job Summary

We are seeking a creative and driven Social Media Executive to manage and grow our company's online presence across multiple digital platforms, driving engagement and supporting branding and recruitment marketing efforts.

Responsibilities

• Manage and maintain the company's social media platforms (Facebook, Instagram, TikTok, LinkedIn) to increase brand visibility and audience engagement
• Create engaging content including captions, graphics, reels, and short-form videos that align with brand identity and campaign goals
• Plan and schedule social media posts and campaigns to ensure consistent and timely content delivery
• Monitor and respond to engagement, messages, comments, and online inquiries to foster community interaction
• Assist in employer branding and recruitment marketing campaigns by collaborating with the recruitment team on hiring promotions and announcements
• Track social media analytics and prepare monthly performance reports to evaluate campaign effectiveness and inform strategy
• Stay updated with current digital and social media trends to continuously enhance content relevance and platform use

Preferred competencies and qualifications

• Diploma or Degree in Marketing, Communications, Media, or related field
• Prior experience in social media management or digital marketing
• Proficiency in Canva, CapCut, Adobe Creative Suite, or similar content creation tools
• Strong communication and writing skills demonstrated through content creation and audience engagement
• Creative mindset with attention to detail in producing high-quality social media content
• Ability to work independently and meet deadlines in a fast-paced environment
• Familiarity with Facebook Ads, TikTok trends, and content strategies to optimize campaign reach and impact