JOB RESPONSIBILITIES:
Social Media Strategy & Content Leadership
- Develop and implement a comprehensive social media strategy across key platforms including TikTok, Instagram, Facebook, Threads, and Xiao Hong Shu
- Drive content planning, curation, and rollout aligned with brand positioning and business objectives
- Uphold the visual and tonal representation of the brand across all social media touchpoints
- Collaborate closely with internal creatives and external partners to develop high-performing, engaging content
- Monitor and research global fashion, cultural, and social media trends to inform content direction
- Act as a consultant and key point of guidance for regional social media platforms to ensure consistency and best practices
Influencer Relations
- Oversee and coordinate influencer partnerships across earned and paid platforms
- Identify, evaluate, and build long-term collaborations with relevant influencers and creators through data-driven research
- Support influencer content alignment with brand messaging and campaign objectives
Social Community Building
- Grow and nurture an engaged social media community through meaningful interactions and conversations
- Manage post-engagement and community communications in a timely, brand-appropriate manner
- Drive organic growth and audience loyalty across platforms
Paid Social & Content Advertising
- Develop and execute paid social media strategies aligned with campaign and business objectives
- Lead content advertising plans across platforms including TikTok, Instagram, and Facebook
- Collaborate cross-functionally to amplify key content and campaigns through paid media
- Manage and optimise paid advertisements to drive awareness, engagement, and conversion where relevant
Reporting & Performance Analysis
- Track, analyse, and evaluate social media performance across all platforms
- Consolidate and present bi-weekly and monthly social media performance reports, providing clear, actionable insights
- Use data and platform analytics to optimise content, paid media, and overall strategy
Copywriting
- Develop snappy, witty, and engaging captions tailored to different platforms and audiences
- Adapt brand tone of voice appropriately across channels while maintaining consistency
REQUIREMENTS:
- Degree in Creative, Communications, Marketing, or related disciplines
- Strong understanding of social media platforms, tools, and analytics, including TikTok, Instagram, Facebook, Threads, and Xiao Hong Shu
- Experience with paid social advertising, performance tracking, and reporting
- Proficient in Microsoft Office and familiar with SEO, CRM, and social media management tools
- Highly organised, detail-oriented, and able to manage multiple projects simultaneously
- Works well under pressure with a collaborative, team-player mindset
- Strong interpersonal and communication skills
- Strong interest in luxury/fashion, art, and design
