Digital Marketing Executive

We're looking for a dynamic, fashion-forward Marketing Executive to join our team. This role is suited for someone who is creative, hands-on, and able to translate business objectives into effective marketing strategies.

As a Marketing Executive, you have a strong passion for digital marketing and social media, with a keen eye for creating engaging content that connects with our audience.

Get excited to:

Create and implement promotional campaigns to drive sales (both retail & online) and LAB's omnichannel presence. You will be responsible for ensuring that all digital content is optimised for search engines, social media, and other relevant platforms.

• Plan and execute marketing campaigns (local and overseas) across digital channels (EDMs, social media, website, and in-store support)

• Create and manage content for marketing channels, ensuring consistency with brand voice and positioning.

• Support product launches, promotions, and seasonal campaigns.

• Assist with basic design work (e.g. EDMs, website banners, social media collaterals).

• Work with external agency on artwork checks.

• Be involved in styling and coordination for photoshoots and campaign shoots (local and overseas).

• Work closely with the e-commerce team to optimize product visibility and conversions.

• Analyse campaign performance and provide actionable insights.

• Monitor market trends, competitors, and customer behaviour to inform strategies.

• Source and manage KOL and brand collaborations, build and maintain strong relationships (including key dates and gifting), ensure strong influencer-brand fit, and handle product sponsorships for giveaways.

• A/B testing to optimise performance.

• Improve on current work flow and document processes as SOP.

• Support day-to-day marketing operations and cross-functional projects.

About you:

You're currently working in a similar role, or ready to take the next step in your career.

You take great pride in your digital understanding and look for ways to continually build on your knowledge to deliver results for the organisations you work for.

You look for ways to demonstrate your positive and inquisitive outlook.

You're the perfect mix of creative and technical, all-around go-getter, committed, fast-working, takes initiative, and gets the job done.

• Bachelor's degree in business, marketing, or a related field.

• Portfolio is a MUST.

• Experience in a similar role is preferred.

• Have a keen eye for detail and aesthetics.

• Familiarity with social media platforms and latest trends, especially on TikTok.

• Knowledge of SEO, SEM, PPC, and other digital marketing tactics.

• Proficient in Google Analytics, Google AdWords, and social media advertising platforms.

• Excellent communication and interpersonal skills.

• Able to work independently as well as collaboratively in a team environment.

• Positive attitude, adaptability, and a willingness to learn.

• Excellent time management skills.

About Us:

Founded in 2005, our journey started with the aim of bringing a wide range of affordable fashion to women.

What sets us apart is our dedication to timeless styles, prioritising quality and cut, and ensuring our pieces are thoughtfully crafted to suit the modern woman.

Love and Bravery is a friendly and creative team, who value talent and recognise hard work. Want to get on board Please submit a resume/portfolio via email to [Confidential Information]