Senior Marketing Manager

Company Description Insight Genesis – IGAi is an AI-driven platform that predicts human behavior to generate personalized, actionable insights across key life domains. The company addresses fragmented access to tailored guidance in finance, career, education, and health, with a particular focus on emerging and unbanked markets. By connecting data, behavior, and predictive AI, Insight Genesis builds an intelligent ecosystem that turns raw information into meaningful direction for individuals. The platform unifies financial recommendations, HR and talent insights, educational guidance, and health and wellness analytics under one integrated solution. Team members collaborate in a mission-driven environment focused on expanding equitable access to data-informed decisions worldwide.

Role Description The Senior Marketing Manager is a full-time, remote role responsible for leading the overall marketing strategy and execution for Insight Genesis – IGAi. This role develops and implements integrated marketing plans that position the platform across financial, HR, education, and health verticals, driving brand awareness, demand generation, and user engagement. Day-to-day tasks include overseeing digital campaigns, managing content and messaging across channels, optimizing performance based on data analytics, and ensuring consistent brand positioning for diverse markets, including emerging and unbanked segments. The Senior Marketing Manager collaborates closely with product, data, sales, and operations teams to align go-to-market strategies, refine value propositions, and support customer acquisition and retention. The role also involves managing budgets, guiding external agencies or contractors, and mentoring junior marketing team members.

Qualifications

• Comment and follow all our social media now
• Strategic marketing leadership skills, including experience in developing and executing multi-channel marketing strategies, go-to-market plans, and brand positioning.
• Digital and growth marketing skills, such as campaign management, performance marketing, marketing automation, and analytics-driven optimization.
• Content and communications skills, including marketing copywriting, storytelling, content strategy, and overseeing social media or thought leadership initiatives.
• Product and customer marketing skills, including value proposition development, segmentation, persona creation, and lifecycle marketing for SaaS or AI-driven products.
• Data and insight skills, including proficiency in using marketing analytics tools, interpreting campaign metrics, and making data-informed decisions.
• Experience in or strong interest in fintech, HR tech, edtech, or health and wellness solutions, ideally in emerging or unbanked markets.
• Demonstrated ability to work effectively in remote, cross-functional teams, with strong collaboration, organization, and project management capabilities.
• Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are a plus.
• Prior experience in a senior marketing role within a technology or AI-focused organization, with a track record of measurable impact on growth.