Assistant Manager / Senior Assistant Manager, Marketing and Communications, SMUA

Job Description

• This position is for SMU Academy (SMUA).
• Brand & Content: Champion the brand across all channels. Drive strategic planning and craft high-impact copy for collaterals, digital campaigns, press releases, corporate announcements, and crisis communications.
• Digital Marketing & Lead Generation: Execute integrated digital and social media campaigns focused on demand generation, lead nurturing, and conversion for B2C and B2B audiences.
• Performance Reporting and Analytics: Track, analyse, and generate performance reports
• Monitor competitor offerings and industry trends to sharpen strategic market positioning.
• Events & Stakeholder Engagement: Support the planning and marketing coordination of events, previews, and corporate networking sessions.
• Identify strategic institutional partnerships and oversee responsive customer engagement across digital touchpoints.
• Other duties as assigned.

Qualifications

• Degree with at least 3 years of relevant experience in corporate communications, marketing, within higher education or continuing education is advantageous.
• Exceptional written communications across both short-form (social media copy, digital ads, e-newsletters) and long-form formats (press releases, thought-leadership pieces, web editorial, and executive messaging).
• Corporate & crisis communications: Strong grasp of corporate storytelling, reputation management and ability to craft sensitive communications under tight deadlines.
• Interpersonal & stakeholder management: Excellent verbal communication and relationship-building skills to liaise effectively with internal and external stakeholders, B2B clients, industry partners and external media.
• Digital & multi-channel marketing: Good understanding of multi-channel digital marketing, audience segmentation and content distribution across platforms.
• Content & Visual Storytelling Tools: Proficiency in creative and presentation tools (Adobe Creative Suite, Canva, Microsoft Office) to translate messaging into visual collaborations and decks.
• MarTech & Digital Tools: Working familiarity with Google Analytics and marketing automation, CMS.
• Proficient in software applications in presentation, design and video editing such as Adobe suite, Canva, Microsoft Office.
• Work style & attributes: Highly adaptable and self-directed with strong organizational skills, meticulous, attention to detail and a collaborative mindset.

• This position is for SMU Academy (SMUA).
• Brand & Content: Champion the brand across all channels. Drive strategic planning and craft high-impact copy for collaterals, digital campaigns, press releases, corporate announcements, and crisis communications.
• Digital Marketing & Lead Generation: Execute integrated digital and social media campaigns focused on demand generation, lead nurturing, and conversion for B2C and B2B audiences.
• Performance Reporting and Analytics: Track, analyse, and generate performance reports
• Monitor competitor offerings and industry trends to sharpen strategic market positioning.
• Events & Stakeholder Engagement: Support the planning and marketing coordination of events, previews, and corporate networking sessions.
• Identify strategic institutional partnerships and oversee responsive customer engagement across digital touchpoints.
• Other duties as assigned.