Senior Field Marketing Manager

Company Description Amplitude helps companies unlock the power of their digital products by providing analytics and insights that drive growth and customer engagement. The company offers tools that enable teams to understand user behavior, optimize product experiences, and make data-informed decisions. Amplitude fosters a collaborative, innovative culture and welcomes individuals who are passionate about product-led growth. Interested professionals can explore open roles and learn more about the team through Amplitude's careers page and join a broader network of practitioners via its active online community.

Role Description The Senior Field Marketing Manager is a full-time, hybrid role based in Singapore, with flexibility for some work from home. This role is responsible for planning, executing, and optimizing integrated field marketing programs that drive pipeline, revenue, and brand awareness in key regional markets. Day-to-day activities include developing regional marketing strategies, managing events and webinars, coordinating account-based marketing campaigns, and partnering closely with sales to create targeted programs for priority accounts. The Senior Field Marketing Manager will analyze campaign performance, manage budgets, and refine marketing tactics based on data-driven insights. Collaboration with regional and global marketing, sales, and customer success teams is key to ensuring consistent messaging and effective go-to-market execution.

Qualifications

• Demonstrated expertise in field marketing, including regional campaign planning, event management, and pipeline generation.
• Strong skills in demand generation and account-based marketing, with experience aligning marketing programs to sales objectives.
• Proficiency in marketing analytics and reporting, using tools such as CRM and marketing automation platforms to track and optimize performance.
• Excellent communication, stakeholder management, and cross-functional collaboration abilities across sales, marketing, and operations teams.
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and work in a fast-paced, hybrid environment.
• Experience in B2B SaaS or product-led growth companies is highly beneficial; familiarity with the APAC market is a plus.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Comfort presenting to internal and external audiences, with strong storytelling skills and attention to brand consistency.