Senior Marketing Manager

About Cynapse

Cynapse is a leading AI software company specializing in enterprise-grade Video Intelligence Solutions Powered by Generative AI, tailored to meet the unique challenges of various industries. Our vertical-specific solutions empower organizations to enhance safety, operational efficiency, and security in complex environments such as roads, seaports, airports, and cities. By combining advanced Vision AI with Generative AI, we continually push the boundaries of video analytics, delivering insights and automation that transform operations.

Led by a global team with a proven track record of scaling startups into market leaders, we foster innovation, collaboration, and diverse perspectives. Headquartered from US, Cynapse serves clients worldwide, redefining what's possible with video intelligence.

Job Description

As Senior Marketing Manager, you will be the right hand to the CMO and a leader within the marketing team. You will own and execute core marketing initiatives spanning product marketing, PR, events, content, collateral, and campaigns, while managing a small but growing team. We're looking for a full-stack marketer who can balance strategy and execution, someone equally comfortable building messaging frameworks as they are rolling up their sleeves to deliver demos, videos, and day-to-day marketing assets.

Key Responsibilities

Product Marketing:

• Develop product positioning, messaging, and go-to-market strategies.
• Partner with product and sales to ensure market alignment and support launches.
• Create compelling product collateral (one-pagers, pitch decks, videos, demos).

Public Relations & Communications:

• Manage media relations, press releases, and thought leadership initiatives
• Build relationships with key industry influencers and journalists
• Brand, PR & Communications
• Build relationships with media, analysts, and partners to increase visibility.
• Drive press releases, thought leadership content, and speaking opportunities.
• Serve as the brand police - ensuring all messaging, visuals, and assets consistently reflect our voice, tone, and identity.

Events & Campaigns:

• Plan and execute industry events, webinars and tradeshows
• Manage integrated campaigns to support lead generation and awareness

Content & Collateral:

• Oversee content strategy and editorial calendar.
• Work with the content writer and digital marketing manager to produce blogs, case studies, videos, and social media.
• Ensure high-quality, engaging, and on-brand content across formats.

Marketing Operations:

• Own the marketing calendar and campaign execution
• Monitor performance metrics and optimize for ROI

Qualifications

• 6+ years of experience in marketing, with at least 2 years in a leadership role.
• Proven track record in product marketing, PR, and event management.
• Experience in Global B2B tech or startup environments preferred.
• Experience in a startup or high-growth environment (comfortable wearing many hats).
• Creative, resourceful, and data-driven.
• Strong project management and organizational skills.

Benefits

• Competitive base salary and a generous stock option package
• Unique opportunity to work with a talented global team on cutting edge technologies
• Exciting work environment with flexible hours

Due to the nature of the role, the position is considered for candidates who are only based in Singapore