Overview: The Marketing Manager/Senior Manager, RMN will be instrumental in building awareness, driving demand, and enabling the sales team for our growing Retail Media Network. This role requires a dynamic and results-driven marketer with strong digital advertising acumen. You will be responsible for translating our RMN's capabilities into compelling narratives, packaging advertiser-ready solutions, and executing targeted marketing campaigns to attract and educate advertisers and agencies.
Key Responsibilities:
- Solutions Packaging & Positioning:
- Work closely with Product and Commercial teams to translate RMN product features into clear, advertiser-centric solutions and value propositions.
- Develop compelling sales collateral, product documentation, case studies, and presentations that highlight the unique benefits and ROI of our RMN offerings.
- Ensure consistent messaging and branding across all marketing materials.
- Sales Enablement:
- Develop and deliver comprehensive sales enablement programs, tools, and training modules to empower the sales and partnerships teams.
- Create sales playbooks, competitive battle cards, FAQs, and objection handling guides to support effective selling.
- Act as a go-to resource for the sales team, providing insights and support on RMN products and market trends.
- Go-to-Market (GTM) Execution:
- Execute GTM plans for new RMN products and features, ensuring successful market introduction and adoption.
- Collaborate on internal and external launch communications.
- Demand Generation & Awareness:
- Plan, execute, and optimize multi-channel demand generation campaigns (e.g., content marketing, email campaigns, webinars, industry events, social media) targeting advertisers and media agencies.
- Manage and grow the RMN's online presence, including website content and digital advertising efforts.
- Identify and cultivate speaking opportunities, awards, and PR initiatives to enhance RMN visibility and credibility.
- Performance Measurement & Optimization:
- Track, analyze, and report on the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement.
- Manage marketing budgets and ensure optimal allocation of resources to achieve KPIs.
- Cross-Functional Collaboration:
- Work closely with Sales, Product, Commercial, and Data & Insights teams to align marketing efforts with business objectives and market needs.
Job Requirements
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- 5+ years (for Manager) / 7+ years (for Senior Manager) of experience in digital marketing, product marketing, or sales enablement roles, with significant exposure to advertising, e-commerce, or media.
- Strong understanding of the digital advertising ecosystem, including programmatic advertising, ad tech platforms (DSPs, SSPs), and performance marketing metrics.
- Proven ability to develop compelling marketing collateral and translate technical concepts into clear business value.
- Experience in planning and executing successful B2B demand generation campaigns.
- Excellent written and verbal communication, presentation, and interpersonal skills.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in marketing automation platforms, CRM systems, and content management systems.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
