Senior Marketing Executive

Role Summary

We're looking for a data-driven Senior Marketing Executive to plan and run campaigns that drive qualified

leads, test drives, and showroom footfall across our brands. You'll own day-to-day campaign execution,

content and landing page performance, marketing operations, and vendor/agency coordination. Candidates

with prior agency experience (account lead/AM/strategist) are highly preferred.

What You'll Own

Performance & Growth

. Plan, launch, and optimise paid campaigns (Meta, Google, YouTube, Display) to deliver MQLs/test drive

bookings at target CPL/CAC and ROAS.

. Manage budgets and pacing across brands and models run A/B tests on creatives, copy, and audiences.

Content & Brand

. Drive the monthly content calendar across social, EDMs, and blog brief designers and videographers

ensure brand consistency.

. Write on-brand ad copy and landing page content that converts.

Web & SEO

. Own landing pages: brief builds, wireframe when needed, implement CRO best practices (forms, CTAs,

social proof), coordinate with web/dev.

. Execute on-page SEO basics and monitor rankings/traffic.

CRM & Marketing Ops

. Partner with Sales Ops on Salesforce-driven lead flows, UTMs, and attribution.

. Set up automations/EDMs (nurture, no-show, post-test-drive) and maintain clean tracking (UTM hygiene,

naming conventions).

Events & Launches

. Support model launches, pop-ups, and showroom activations (e.g., Proton e.MAS 7, GAC AION series):

pre-event hype, onsite capture, follow-up funnels.

Analytics & Reporting

. Build weekly dashboards and monthly reviews: leads, CPL, test drive bookings, conversion rates, ROAS,

pipeline contribution.

. Translate insights into next-month action plans.

Stakeholder & Vendor Management

. Coordinate with internal Sales, Insurance, Financing teams manage agencies and freelancers to timelines

and KPIs.

What You'll Bring

. 4-7 years of marketing experience agency background strongly preferred (automotive or performance

accounts a plus).

. Hands-on with Meta Ads, Google Ads/YouTube, GA4, Looker/Data Studio (or equivalent).

. Working knowledge of Salesforce (or similar CRM), marketing automation/EDM tools, and lead routing.

. Strong copywriting for ads/landing pages comfortable briefing creatives (Canva/Figma basics a plus).

. Solid grasp of CRO/SEO fundamentals and web analytics adept with spreadsheets.

. Excellent project management, stakeholder communication, and vendor management.

. Singapore market familiarity and PDPA awareness.

Nice-to-Have

. Automotive category experience (EV campaigns, showroom funnels).

. Experience with offline-to-online attribution and call tracking.

. Basic HTML no-code tooling (Webflow/WordPress editors).

Tools You'll Use

Meta Ads Manager, Google Ads & GA4, Looker/Data Studio, Salesforce (leads/events), email/automation

(e.g., Mailchimp/HubSpot), Canva/Figma, Hotjar/Clarity, data hygiene & UTM templates.

What We Offer

. Impact across multiple high-visibility brands (authorised distributorships + group services).

. Autonomy to test, learn, and scale what works.

. Growth pathway toward Performance/Brand Lead.

How to Apply

Share your CV/portfolio with case studies covering: objective, audience, strategy, budget, results

(CPL/ROAS/lead quality), and your direct contribution.