Search Engine Optimization (SEO)
- Work with the Marketing Manager to plan and execute on-page and off-page SEO strategies to improve organic search visibility
- Conduct keyword research and competitor analysis to identify opportunities
- Monitor web traffic, ranking, and technical SEO issues using tools like Google Search Console and Ahrefs/SEMrush
- Work with Design & Tech teams to develop new pillar content pages to drive organic traffic growth
- Prepare monthly SEO performance reports and recommend improvement.
Lead Generation Campaigns
- Assist Marketing Manager to plan & execute lead generation campaigns across channels (e.g., Google Ads, Meta Ads, CRM, Telegram)
- Work closely with Design & Tech teams to produce campaign assets
- A/B test creatives, targeting strategies, and funnels to improve results
Community & Engagement (Telegram)
- Manage and grow the Telegram community to improve brand engagement and retention
- Respond to queries and moderate discussions to maintain a positive environment
- Monitor sentiment, feedback, and surface insights to the product and marketing teams
Requirements
- Min. 3 years experience with content marketing, copywriting and/or digital marketing roles.
- Working knowledge of content marketing / copywriting experience
- Experience with SEO analytics tools (eg. SEMRush, Ahref)
- Experience with digital marketing tools (Facebook Ads, Google Ads) will be a plus.
- Good command of the English Language - both written and verbal
