Analyze the Company's loyalty program including tier structures, benefits, and customer engagement models and strategies
Monitor and track KPIs like member growth, repeat rate, point utilization, and campaign ROI.
Assist in managing and executing loyalty campaigns and promotions (e.g., point multipliers, tier upgrades, special events).
Perform all duties in compliance with statutory requirements, department and company policies, standard operating procedures, internal controls and service standards
Update and maintain all policies and procedures of approved program activities and campaigns
Assist in analyzing customer behavior and segment performance.
Plan and execute strategic partnerships (e.g., travel, lifestyle, or merchant partners) that add value to the loyalty ecosystem.
Plan and maintain rewards catalogs and ensure a seamless redemption experience for members.
Ensure accurate processing of points, redemptions, and tier changes in the loyalty system.
Support and test loyalty system enhancements, app updates, or campaign set-ups.
REQUIREMENTS
Bachelor's or Master's degree in Marketing, Business Administration, or a related field
Minimum 8 years of experience in loyalty marketing, or CRM in a similar capacity
Proven experience in delivering high-impact loyalty initiatives with measurable business outcomes
Strong understanding of branding, mobile app platforms, and communications strategies
Ability to work effectively under pressure and manage multiple projects within tight deadlines
Strategic thinker with strong analytical, communication, and stakeholder management skills
Experience in the gaming industry or integrated resort is a plus
Proficiency with CRM systems and digital marketing platforms is desirable
Highly organized and able to adapt quickly in a dynamic environment
