Senior Executive, Marketing & Communications

About the Role

We are seeking a creative and thoughtful Marketing & Communications professional who can translate ideas into compelling narratives, bring our programmes and community to life, and shape how audiences experience the HCLI brand.

You will lead the marketing and communications efforts across HCLI's full portfolio of programmes, spanning our bespoke custom programmes, open programmes, including the Singapore Leaders Network (SGLN).

Reporting to the Chief Marketing Officer, this role will shape how HCLI is seen, understood, and remembered. You will play an important part in strengthening our brand presence, amplifying the stories of our leadership community, and communicating the impact of our work across digital and physical touchpoints.

Key Responsibilities

Brand Identity & Visual Storytelling

• Shape and uphold a cohesive brand experience across HCLI's communications, programmes, and events.
• Translate complex ideas, programme offerings, and community experiences into compelling visual narratives that resonate with diverse audiences.
• Bring creativity and clarity to the development of marketing collaterals, corporate presentations, programme materials, and branded experiences.

Digital Presence & Audience Experience

• Curate and grow HCLI's digital presence through thoughtful content creation, storytelling, and community engagement on LinkedIn.
• Shape the digital experience of HCLI's website, ensuring that content is engaging, intuitive, and purposeful in guiding audiences through their journey with us.
• Draw insights from digital analytics to understand audience behaviours, refine content strategies, and strengthen engagement.

Programme Marketing & Communications

• Bring HCLI's leadership development programmes to market through compelling narratives, targeted communications, and integrated promotional efforts.
• Collaborate with programme teams to articulate the value and distinctiveness of each offering, transforming programme features into meaningful stories for prospective participants.
• Develop marketing and sales materials that communicate with clarity, inspire interest, and support audience conversion.

Event Marketing & Brand Experience

• Bring the HCLI brand to life across programmes, events, and community experiences through thoughtful branding, visual communication, and creative execution.
• Shape the audience experience before, during, and after events, ensuring consistency and intentionality across every touchpoint.
• Capture and amplify meaningful moments through event storytelling, photography, videography, and post-event communications.

Public Relations & Stakeholder Engagement

• Amplify HCLI's voice and visibility through media engagement, publicity opportunities, and strategic communications.
• Work collaboratively with internal teams, external partners, and creative vendors to translate shared objectives into impactful communications.

What We're Looking For

• A natural storyteller who can distil complex ideas into clear, engaging, and memorable narratives.
• A strong visual thinker with an appreciation for design, composition, information hierarchy, and the power of visual communication.
• An audience-first mindset, with the ability to see beyond individual deliverables and consider the broader experience across different touchpoints.
• A creative problem-solver who brings fresh perspectives while balancing aesthetics, functionality, and communication objectives.
• Strong written communication skills, with the ability to adapt tone and messaging for different platforms and audiences.
• Familiarity with digital marketing and creative tools such as LinkedIn, WordPress, Google Analytics, Canva, and PowerPoint.
• Strong project management skills, attention to detail, and the ability to navigate multiple priorities and stakeholders.
• A collaborative and proactive individual who takes ownership of their work and is motivated to continually improve how things are communicated and experienced.