Job Description

At Lifestream Group, we believe that when it comes to health, product quality is never just an option-it is an obligation to our consumers. From carefully sourcing top-grade ingredients to developing award-winning, functional supplements, we operate with an uncompromising commitment to the people who trust us. We put our customers at the heart of everything we do. If you share this exact passion for quality, safety, and genuine care, we invite you to join our journey.

ABOUT THEROLE

We are looking for a driven andcreative Digital & Content Marketing Executive to join our marketing team.Candidates with more experience may be considered at the Senior Executivelevel. This role is ideal for someone who thrives at the intersection ofstorytelling, digital strategy, and performance marketing. You will createcontent that builds our brand, run campaigns that drive traffic and sales, anduse data to improve results across every channel to achieve positive ROI.

KEYRESPONSIBILITIES

CONTENT& COMMUNITY

. Create engaging copy and visual content for social media, ads,email marketing, and ecommerce listings, ensuring visual consistency and highimpact in collaboration with designers

. Engage with online communities across platforms (Facebook,Instagram, TikTok, YouTube), manage customer feedback, and help grow our onlineaudience.

CAMPAIGNS& PAID MEDIA

. Plan, launch, and optimize digital campaigns across social media,Google Ads, and ecommerce platforms to grow awareness, traffic, and sales.

. Manage paid advertising campaigns, including Google Search Ads andecommerce marketplace keyword search ads, covering keyword research, campaignsetup, budget allocation, performance monitoring, and continuous optimization.

. Review and optimize product listings-including product content,search keywords, and messaging-to improve search visibility and conversionrates.

. Execute and manage targeted email marketing campaigns usingsegmentation and automation tools to boost retention.

PERFORMANCE& INSIGHTS

. Track and analyze traffic, engagement, conversion rates,advertising ROI, attribution modeling, funnel management, and customer behaviorto turn insights into actionable improvements.

. Monitor and optimize campaign performance through ongoing dataanalysis, audience insights, creative testing, and strategic adjustments.

. Conduct market and competitor research, keeping up to date withdigital marketing trends, emerging platforms, and industry best practices.

KEYREQUIREMENT

. Diploma or bachelor's degree inMarketing, Communications, Business, or a related field preferred.

. Atleast 3 years of hands-on experience in digital marketing, preferably withexperience managing performance marketing campaigns. Agency experience is aplus.

. Proficiency with Google Ads, Meta AdsManager, TikTok Ads, and Google Analytics.

. Familiarity with social media platformssuch as Facebook, Instagram, TikTok, and YouTube.

. Proficiency in digital analytics toolsand social media insights (e.g., Google Analytics, Instagram,TikTok, YouTube, Google Ads, and related analytics tools.

. Candidateswith a more extensive portfolio, advanced proficiency in campaign optimization,and additional years of relevant experience will be considered for the SeniorExecutive role.

. Ability to manage multiple projects anddeadlines in a fast-paced environment.

. Strong communication and copywritingskills, with solid proficiency in spoken and written English.

. Strong analytical skills with knowledgein conversion optimization, attribution modeling, and traffic analysis.

. Knowledge of branding and basic graphicdesign principles.

. Resourceful, IT-savvy, and a quicklearner with a proactive mindset.

. Team-oriented, collaborative, andresults-driven with a positive learning attitude.