About the Role
The Marketing Senior Executive / Assistant Manager plays a key role in driving brand growth, supporting go-to-market execution, and ensuring consistent brand presence across all consumer touchpoints. This role partners closely with cross-functional teams sales, product development, and agencies to deliver effective marketing programs that build brand equity, drive trial, and accelerate business performance. This role is ideal for a proactive and independent individual with a passion for building brands in diverse categories, driving market growth through creativity, innovation and strategic planning.
Responsibilities and Duties
- Responsible for developing, implementing and executing effective brand strategies that drive brand awareness and profitability for categories under the group.
- Translate brand positioning into clear briefs for creative, digital and local team, supporting market and product launches.
- Accountable for brand concepts, managing the brand's positioning and messaging and overall identity to maintain a distinct and competitive presence in the marketplace.
- Manage portfolio deployment, campaign translation, local brand management, sharing key market insights to ensuring brand consistency and growth in a competitive market.
- Plan and execute consumer and trade marketing activities across digital, retail and on-ground channels. Develop POSM, merchandising materials and in-store activation concepts.
- Manage and develop initiatives fit-for-use toolkits and guide local team for execution
- Develop and support team in effective and efficient realization of regional brand strategy with strong innovation master plan, and holistic brand campaigns with optimised media mix especially new launches
- Provide technical and commercial support to the marketing team, assisting in solving their technical challenges relating to brand constraints
- Partner with sales teams to ensure strong retail presence and customer satisfaction, analyse data, and recommend action plan to drive brand presence within local markets.
- Stay up-to-date on relevant regulatory and legal requirements for the range of products, ensuring all marketing and product claims comply with industry standards.
- Prepare relevant doc / forms to track marketing activities
- Support the planning of websites, digital campaigns and project launches.
Requirements
- Minimum of five years relevant experience in marketing, brand management or creative agency. Preferably within the FMCG industry with experience in beer or alcohol related products.
- Experience with digital marketing strategies, including social media, influencer partnerships and e-commerce.
- Strong project management skills and worked with external creative team or within a creative agency.
- Able to work independently, good organisational and time management skills, ability to multi-task.
- Flexible and able to perform in a fast-paced environment.
- Strong process driven mindset, ensuring a meticulous roll out of day-to-day activities
- Ability to create simple, effective toolkits for brand guidelines, ensuring consistent application across platforms.
- Proficient in Microsoft Office and is comfortable to present.
- Able to work and collaborate with a cross-functional team.
- Willingness and openness to learn.
