Sales Manager (B2B2C)

About HOMIE :

HOMIE is a Singapore-born brand offering trusted essentials for babies, kids, and mothers. Since 2014, we have grown from a small start-up into a well-established brand serving families through a full omni-channel experience. We focus on providing simple, high-quality products with care and purpose.

Key Responsibilities

1. Develop and manage omni-channel retail and eCommerce presence

• Identify, approach, and secure new listings in supermarkets, chain stores, and independent retail outlets across Singapore

• Build and maintain strong relationships with retail buyers and store managers

• Coordinate product listing, pricing, promotions, merchandising, and stock replenishment

• Work closely with internal teams to ensure smooth order fulfilment and in-store execution

• Drive sales performance and implement strategies to grow offline retail channels

2. Drive B2B and bulk sales growth

• Source and develop new corporate and institutional clients (e.g. childcare centres, hospitals, tuition centres, insurance companies, and other organisations)

• Present suitable product ranges and customised proposals to meet clients needs

• Manage the full sales cycle from lead generation, quotation, negotiation, to closing

• Build long-term partnerships to secure recurring and bulk orders

• Achieve assigned B2B sales targets and expand the corporate customer base

Job Requirements :

• Proven track record in achieving and exceeding sales targets, Experience in modern trade, general trade, or B2B / key account management is highly preferred

• Min 2-4 years working experience in managing omni-channel sales (retail, distribution, and corporate sales)

• Prior exposure to baby, kids, maternity, FMCG, or retail industry will be an advantage