Sales Executive

The Sales Executive is responsible for managing and growing HORECA accounts, developing new business opportunities, and achieving sales targets. This role includes maintaining strong customer relationships, executing sales and promotional activities, and ensuring smooth order fulfilment and payment collection.

Responsibilities

Sales & Business Development

• Manage and grow a portfolio of HORECA accounts
• Identify and develop new business opportunities to expand distribution and sales
• Achieve monthly and annual sales targets (volume, value, and distribution)
• Conduct regular outlet visits to maintain strong customer relationships

Account Management

• Maintain effective relationships with owners, chefs, purchasing managers, and outlet managers
• Negotiate pricing, promotions, listings, and trade terms within approved guidelines
• Ensure proper product placement, visibility, and menu listings
• Monitor competitors activities and provide market feedback to management

Sales Execution & Promotion

• Plan and execute promotional activities, product launches, and sampling programs
• Coordinate with internal teams on order processing, delivery, and stock availability
• Ensure timely collection of payments in accordance with credit terms

• Undertake any other duties in relation to your job scope, as assigned by your superior from time to time.

Qualifications

• Diploma in Business Management or a related field
• Prior experience in Food Service Sector is an advantage
• Will be required to travel around Singapore and should ideally possess a vehicle. Transport allowance will be provided.
• Highly motivated, responsible, and able to work independently