This position is required to partner with local and distributor markets, ensuring their digital commerce strategies and execution are aligned under the direction from global and regional offices. Markets coverage includes Japan, South Korea, Australia, New Zealand, Singapore, Malaysia, Thailand India (ECCO Asia Pacific).
Working closely with Global Digital Commerce team, the manager serves as key bridge between Global HQ and local markets, driving adoption and execution of global digital commerce strategies, best practices, technology platforms, and key initiatives.
Key Areas of Responsibility:
E-COMMERCE DIRECTION & STRATEGY
- Partner with Head of Omni-Channel EAP, to develop, execute end-to-end Digital Commerce strategies across (O&O, 3PM) and set priorities for EAP, aligned with ECCO's business goals and brand vision
- Collaborate with Region Head of Merchandising to establish season product assortment strategies, ensuring differentiated and channel-relevant assortments are effectively implemented across local markets
- As a bridge between Global HQ and local markets, facilitating the rollout of global e-commerce initiatives, project, and technology solutions across EAP
- Lead the development and governance of Digital Commerce EAP marketing / promotion calendar for channel (O&O, 3PM) which includes key events, holidays, and festive promotion activities across region.
PERFORMANCE MANAGEMENT & OPTIMIZATION
- Drive Digital Commerce Performance by monitoring key business KPI metrics, identifying growth opportunities, and sharing best practices across markets to consistently achieve and exceed revenue, conversion, traffic, and profitability targets.
- Drive Paid Media efficiency by optimizing media investment and Return on Advertising Spend (ROAS), partnering with local markets to improve campaign performance, customer acquisition efficiency, and overall marketing ROI through data-driven decision-making.
- Enhance region Digital Experience, to drive desired User Experience, User Interface (UX, UI) for customer experience optimization – including design & aesthetics, content, navigation, branding/marketing, site performance, checkout funnel and, promotion & campaign execution
COMMERCIAL ACCOUNTABILITY
- Accountable for commercial KPIs and Sales Revenue budget is met / exceeded consistently in both local and regional level
- Commercial KPI-focused, with the ability to interpret sales trends and provide data-driven guidance and recommendations to optimize market performance.
- Analyze region sales data and performance – daily, weekly, periodic by channel (O&O, 3PM), identify risks and opportunities, influencing and drive countries to implement growth strategies, advertising, promotion and optimizing online customer experience
TEAM DEVELOPMENT & CAPBILITY BUILDING
- Coach and mentor regional and country Digital Commerce team, to strengthen team capabilities and competency
- Serve as the regional Center of Excellence (COE) for digital commerce, equipping local teams with knowledge, tools, insights, and best practices to improve execution capabilities.
Requirements:
- Candidate must possess at least a Bachelor's Degree / Post Graduate Diploma / Professional Degree in any field, with strong business acumen and retail math.
- Minimum 8 years of experience in digital commerce, with proven experience in working on regional teams and initiatives.
- Experience within fashion, retail, lifestyle, footwear, consumer goods, or related industries will be highly advantageous.
- Strong understanding of digital commerce ecosystems across East Asia Pacific (EAP), particularly Japan and South Korea, including brand.com, marketplaces business.
- Strong business acumen, ability to analyze business performance data, proficient with marketing and analytic tools such as Google Analytics, Power BI and draw insights and analysis
- Strong knowledge and experience of driving Pay Media efficiency.
- Proven experience of delivering digital campaigns with ROI success metrics in digital commerce environment.
