About Omnicom Media
Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry's most powerful portfolio of Identity (Acxiom RealID™), Commerce (Flywheel), and Intelligence (Q™) assets to design dynamic Growth Ecosystems that enable the world's most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialised services. For more information visit omnicommedia.com.
Position:
Regional Strategy Director
Reporting to:
Head of Strategy
Office location:
29 Media Circle, ALICE@Mediapolis, Unit 11-02, Singapore - 138565
Scope of the role:
The role sits within one of Omnicom Media's agencies and servicing one of the network's most iconic global brands. The team & client are renowned for crafting innovative, measurably impactful and memorable campaigns, flawlessly executed, that lie at the intersection of media, creative & culture. As the Regional Strategy Director, this role has chief responsibility for ensuring the continuation of this position.
The role requires you to:
Communications Planning & Strategy
- Identify & qualify the strategic brand, business or marketing opportunity, either proactively or as a response to client brief
- Lead the articulation of the insights, communications strategy, strategic framework, channel plan & approach to measurement
- Work hand in hand with partners to translate the strategy into bespoke solutions
- Have a digital-first mindset to ensure the strategy is sized for modern brand audiences
- Ensure that innovation & a constant learning agenda is driven through entire campaign approach
- Develop & maintain a rigorous approach to measurement, leveraging all available data sources to quantify the communication strategy's impact on media, brand & business metrics
- Ensure a continual alignment of the communications strategy with the core creative idea & ensure that OMD is positioned as the pilots of how the idea intersects with media & culture
- Ensure OMD plays a lead role in the guiding of the creative agency in the asset development process, including vendor discussions & troubleshooting
- Work with the Strategy leads and internal teams to collaborate and uplift overall Product
Stakeholder Management
- Work seamlessly across local teams, internal teams, global teams, creative agencies and clients
- Work hand in hand in a unified front with the client's creative agency partners, so that the client does not see lines within the agencies and the creative & media is aligned behind a single campaign idea
- Build relationships across senior client stakeholders
Required Skills or Attributes:
- 10+ years in a communications planning and/or media strategy capacity
- Account service history with a demonstrated capability for strategic communications will be considered
- Very strong written & verbal skills, and an ability to create simple compelling presentations
- Great storytelling skills, charismatic and able to read & engage the room
- Confidence in public speaking, gain & retain audience attention and articulately demonstrate rationale
- Proficiency in media measurement
- Experience on a networked global client is preferred
- Proficiency with subscribed tools to inform insights & strategic development, including WARC, eMarketer, GWI, Statista, site analytics tools, Think with Google tools
