Job Summary
We are seeking an experienced Marketing Manager to lead strategic marketing initiatives that grow brand presence and drive sales through digital and offline campaigns in Singapore.
Responsibilities
- Develop and implement comprehensive marketing strategies across online and offline channels to increase brand awareness and sales growth
- Manage and optimize paid advertising campaigns on Meta, TikTok, and Google to maximize lead generation and return on investment
- Direct content creation and branding efforts to strengthen brand positioning and engagement
- Analyze marketing campaign data and performance metrics to evaluate effectiveness and inform continuous improvement
- Coordinate partnerships, promotions, and marketing campaigns to expand market reach and customer base
- Oversee social media and digital platforms to maintain a consistent and impactful brand presence
Preferred competencies and qualifications
- Proven experience in marketing management
- Strong knowledge of digital advertising platforms
- Data-driven and results-oriented mindset
- Leadership and team management skills
- Experience in consumer products or home appliances is a plus
