Marketing Manager

Key Responsibilities

. Strategy Development: Develop and execute comprehensive marketing strategies that align with the company's overall business objectives.
. Campaign Management:Plan, implement, and oversee marketing campaigns across various channels, including digital (social media, email, SEO) and traditional media.
. Market Research: Conduct market research to understand customer needs, identify new opportunities, and monitor industry and competitor activities.
.Budget Management: Manage marketing budgets and allocate resources effectively to maximise the return on investment.

. Team Leadership:Lead and mentor marketing teams, providing guidance and direction to marketing professionals.
. Performance Analysis: Monitor campaign performance using key performance indicators (KPIs) and analytics, providing feedback to optimise strategies.
. Cross-Functional Collaboration: Work closely with sales, product development, and other departments to create a cohesive brand message and ensure marketing efforts support sales goals.
. Brand Management: Maintain a consistent brand image and message across all marketing communications and platforms.Essential Skills

. Strong leadership and communication skills.
. Analytical ability to interpret market data and campaign results.
. Proficiency in various marketing channels and digital tools.
. Strategic thinking and problem-solving abilities
.. Excellent project management and organisational skills.