Marketing Manager (DORS at Design Orchard)

Are you passionate about retail marketing, customer engagement, and creating impactful experiences that connect brands with their audiences Singapore Fashion Council (SFC) is seeking a dynamic and innovative Marketing Manager to lead marketing strategies for DORS at Design Orchard, our flagship multi-label retail showcase celebrating Singapore's top designers, located in the heart of Orchard Road.

About DORS at Design Orchard

DORS at Design Orchard is Singapore's premier multi-label concept store, showcasing the best of local and international brands. Nestled in the heart of Orchard Road, DORS is managed by the Singapore Fashion Council, reflecting our commitment to championing design, creativity, and craftsmanship. Together, we curate a selection of exceptional fashion, lifestyle, and artisanal products, offering a unique shopping experience that celebrates innovation and individuality. Join us and be part of a dynamic team shaping the future of retail.

This role focuses on elevating DORS presence across both online and offline stores, driving partnerships, engaging customers, and implementing impactful loyalty initiatives. If you thrive in a collaborative and creative environment, this is your opportunity to shape the future of retail marketing and customer engagement for DORS.

Key Responsibilities:

Strategic Leadership:

• Develop and implement cohesive branding, retail marketing, and social content strategies to position DORS at Design Orchard as a go-to destination for local and global audiences.
• Lead the planning and execution of marketing campaigns for both online and offline stores, tailored to drive footfall, online traffic, and customer retention.

CRM & Loyalty Program Management:

• Oversee and optimize the management of DORS CRM system, ensuring data-driven strategies that enhance customer experiences and insights.
• Lead the development, launch, and management of the DORS Club, our customer membership-rewards program, aimed at increasing customer loyalty and lifetime value.

Retail Marketing Campaigns:

• Conceptualize, initiate, and execute innovative campaigns that resonate with retail audiences and deliver measurable results.
• Collaborate with cross-functional teams to ensure campaigns align with business goals and create memorable shopping experiences.

Partnerships & Market Expansion:

• Build strategic partnerships with local and international brands to enhance offerings and grow market reach.
• Identify press opportunities to boost brand visibility and generate media buzz.

Customer Engagement:

• Drive customer acquisition and retention with loyalty programs, exclusive events, and interactive campaigns.
• Engage customers through personalized marketing and data-driven strategies to foster meaningful connections with the DORS brand.

Performance Analytics & Optimization:

• Analyze marketing metrics and use insights to continually optimize campaigns and strategies.
• Track and report campaign performance to ensure alignment with revenue and engagement goals.

Brand Consistency & Identity:

• Maintain consistent branding across all channels, ensuring a unified message and experience for customers.

Budget Management:

• Manage the marketing budget, strategically allocating resources to maximize ROI and achieve revenue growth.

Cross-Functional Collaboration:

• Support SFC flagship events and initiatives with marketing expertise, ensuring alignment with the council's broader mission.
• Update and refine marketing SOPs and policies for seamless execution.

Ad Hoc Projects:

• Lead or contribute to additional projects as required, showcasing flexibility and innovation.

What We're Looking For:

• Creative and analytical skills to plan and execute successful marketing campaigns across digital and physical spaces.
• A strategic thinker with a strong passion for retail marketing and customer engagement.
• Proven experience in managing CRM systems and designing impactful membership-rewards programs.
• Exceptional collaboration and communication abilities, with a talent for managing multiple stakeholders.
• Experience in both online and offline retail marketing is highly advantageous.

Why Join Us

• Be a key driver of DORS growth at the heart of Singapore's dynamic design and retail landscape.
• Collaborate with leading local designers and industry innovators.
• Lead meaningful initiatives that combine creativity, strategy, and innovation to shape the future of fashion and retail.

Equal Opportunity Employer

At Singapore Fashion Council, we are committed to fostering a workplace that values diversity, equity, and inclusion. We believe that creativity and innovation thrive in an environment where diverse perspectives are celebrated.

We welcome applicants of all backgrounds, experiences, and identities, including but not limited to race, ethnicity, gender, age, disability, sexual orientation, and socioeconomic status. Our goal is to create an inclusive culture where everyone feels empowered to contribute their unique talents and skills.

As an equal opportunity employer, we provide fair and equitable opportunities for all individuals to grow and succeed in the dynamic fashion industry.

If you think you are the right fit for the role and wish to be part of the SFC team, we would love to meet you.

By submitting your Curriculum Vitae (CV)/Resume, you agree to your data being used in conjunction with recruitment and employment purposes.

In order to maximize your opportunities to work with us, you are encouraged to keep the information provided accurate, complete and up-to-date.

Our Data Protection notice for Job Applicants is attached here https://www.sgfashioncouncil.org.sg/privacy-policy/.

IMPORTANT

We do not collect any of the following:

• NRIC/FIN or any national identifiers.
• Photo
• Date of birth
• Age
• Spouse/Family information

or any other sensitive personal data that is not required at this stage of job application.

Please do NOT include these in your CV/Resume and we reserve the right to delete such data and/or reject any application that contains the above.

Note: Only Shortlisted Candidates will be notified