Marketing Manager (Automotive)

Responsibilities:

The role will lead marketing campaigns, oversee market research, manage brand positioning, and drive sales through effective marketing initiatives. The role involves collaborating with sales, product, and Dealers and Principal teams to increase brand awareness and maximize market share.

Marketing
. Develop and implement marketing strategies.
. Plan, execute, and optimize digital and traditional marketing campaigns to promote the brand.
. Manage advertising, media buying, and public relations efforts.
. Oversee content creation and ensure consistent brand messaging across all platforms.
. Drive customer engagement through targeted email campaigns, social media, and events.
. Collaborate with cross-functional teams to align marketing efforts with business goals.
. Monitor and report on key performance metrics for marketing initiatives.
. Manage budgets and allocate resources effectively to maximize ROI.
. Plan and support product launches, trade shows, and dealer promotions.

Public Relations
. Responsible for developing and executing strategic PR plans that align with the organization's broader goals and objectives.
. Setting clear, measurable objectives, identifying target audiences, and crafting key messages that will resonate with those audiences
. Create annual and quarterly PR plans with key campaigns, milestones, and activations.
. Safeguard and enhance organization and brands reputation by continuously monitoring public sentiment, both online and offline, and addressing any negative feedback or perceptions promptly.
. Proactively work to build and maintain a positive image for organization and brands by highlighting its achievements, values, and contributions to society
. Identify risks early and manage PR responses to potential issues, complaints, or crises.

Media Relations
. Build and maintain strong relationships with the media.
. Develop and nurture relationships with editors, journalists, KOLs, and media outlets by pitching stories, arranging interviews, and generating media coverage that promotes brands and organisation's messages, products, or services
. Secure proactive media coverage in mainstream media, lifestyle, trade, and automotive media (or relevant to industry)

PR Campaigns & Event Management
. Organizing and managing events such as press conferences, product launches, and community outreach programs to promote the organization and engage with stakeholders
. Coordinate media attendance and coverage for product launches, partnerships, and corporate events.

Requirements:

• At least 5 years of experience in marketing, and public relations management preferably in the automotive industry or consumer goods sector.

• Strong expertise in digital marketing, including social media, SEO, SEM, email campaigns, and content marketing.

• Proficient in data analysis and using analytics tools (e.g., Google Analytics, CRM systems).

• Experience with brand management and strategic positioning.

• High proficiency in project management and multitasking.

• Strong communication and presentation skills, with the ability to influence at all levels.

• Ability to work with creative teams to produce high-quality content and materials to engage and resonate with the public and embody the brand's values

• Knowledge of the latest market trends, automotive industry developments, and customer behavior.

• Ability to analyse public sentiment, media coverage and effectiveness of PR campaigns for making informed decisions and adjustments.

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

Kindly email your resume in a detailed Word/pdf format to [Confidential Information]

We regret that only shortlisted candidates will be notified

People Profilers Pte Ltd

Tel: 6950 9753

EA Registration Number: R1111375

EA licence number 02C4944

EA Personnel: Lee Hui En Ashley