1. Marketing System & Operations
- Co-develop and continuously refine marketing plan and SOP
- Implement marketing SOPs (lead handling, response workflows, tracking systems)
- Plan and manage marketing activity calendar (campaigns, promotions, launches)
- Work closely with content creators to produce social media and advertising materials
- Coordinate execution of digital marketing campaigns (Meta, Instagram, etc.)
2. Lead Management & Funnel Optimization
- Manage incoming inquiries across platforms (WhatsApp, social media, etc.)
- Design and improve lead funnel (qualification → follow-up → conversion)
- Track and report conversion rates from inquiry to department head
- Maintain structured database of leads and performance metrics
3. Client Engagement (Pre-Sales)
- Attend to landed property & flat renovation inquiries (initial consultation)
- Introduce company profile, materials, and unique value proposition
- Your engagement with customers will primarily focus on introducing the company, its capabilities, and qualifying client needs before handing over to the Project Proposal Lead
4. Performance Tracking
- Monitor campaign performance and ROI
- Track revenue generated from marketing efforts
- Continuously refine strategies based on data
Requirements
- Strong communication and interpersonal skills (must be comfortable speaking with homeowners)
- Ability to think commercially (not just marketing execution)
- Organized and structured (able to build systems, not just follow tasks)
- Experience in marketing, sales, or property-related industries is an advantage
- Self-driven and able to work independently
What We're Looking For
- Someone who wants to grow beyond a typical marketing role or has the desire to lead a marketing team in future
- Someone who understands that marketing = generating revenue, not just content
- Someone who is comfortable being both behind the system AND in front of clients to present and people understand who we really are
Why Join Us
- Opportunity to build and own the company's marketing system from ground up
- Exposure to high-value landed residential projects
- Direct involvement in revenue generation and business growth
- Clear pathway to senior commercial / management role
