Build a Fast-Growing Creator & Small Business Market
Gweike is expanding in Singapore-not just in industrial machines, but in personal and small business laser machines used for:
- Custom gifts & engraving
- Small business production
- Side hustles / home-based creators
We are looking for a hands-on Marketing Executive to help us grow this segment.
What You'll Actually Do
This is a growth + execution role, not just planning.
Performance Marketing
- Run Meta / Google Ads targeting: Small business owners / Creators / hobbyists
- Generate leads + direct sales
Content Marketing (Very Important)
- Create: Product demos (how to use machines)Make money with this machine content Before/after transformations
- Platforms: TikTok Instagram YouTube Shorts
Content = key driver in this market
Funnel & Conversion
- Build landing pages
- Improve lead → purchase conversion
- Work with sales for WhatsApp / enquiry closing
Offline Activation
- Demo events
- Small exhibitions
- Customer workshops
Who This Role Fits BEST
Strong Fit (you'll get more applicants here)
- Performance marketers (Meta / Google Ads)
- Content creators / social media marketers
- People from:E-commerceDTC brandsCreative tools / gadgetsEducation / course marketing
Must-Have
- 2-5 years marketing experience
- Can run ads and understand content
- Comfortable being hands-on (shoot video, test ideas)
Big Advantage
- TikTok / short-form content experience
- Understands: Side hustles Small business mindset Make money online angles
Why Candidates Will Apply (You must highlight this)
- Work on high-interest product (not boring corporate brand)
- Direct impact on sales (not vanity marketing)
- Exposure to creator economy + small business market
- Fast execution, no red tape
KPI (Keep It Simple)
- Cost per lead (CPL)
- Leads generated
- Sales conversion
