Business Development Manager

Job Summary:

We are looking for a results-driven Business Development Manager to drive growth across both B2B and B2C channels for our brand. This role focuses on expanding retail and partnership opportunities, managing key accounts, and building a strong sales pipeline, while also overseeing webstore performance and paid advertising to optimize revenue and profitability. The ideal candidate is commercially minded, hands-on, and data-driven, with the ability to manage multiple growth initiatives in a fast-paced ecommerce environment.

Key Responsibilities:

B2B Sales & Business Development

• Identify, develop, and close new B2B opportunities across retailers, distributors, marketplaces, and strategic partners

• Build and manage a structured sales pipeline, including lead tracking, follow-ups, and revenue forecasting

• Lead outreach to buyers and partners, including preparing presentations, proposals, and pricing discussions

• Manage and grow key accounts by driving reorders, expanding product assortment, and strengthening relationships

• Monitor sales performance, partner feedback, and sell-through to identify growth opportunities

• Explore and expand into new channels such as specialty retail, gifting, and regional distribution

B2C Webstore Growth & Performance

• Support the growth of the direct-to-consumer webstore through performance-driven initiatives

• Work with internal teams or external agencies to monitor and optimize paid ads (Meta, Google)

• Track key metrics such as ROAS, CPA, conversion rate, and AOV

• Provide recommendations to improve campaign performance, customer acquisition, and overall profitability

• Review webstore performance and highlight areas for improvement

Planning, Reporting & Coordination

• Track and review B2B sales pipeline, account performance, and key ecommerce metrics

• Support monthly/quarterly target setting and performance tracking across sales and marketing initiatives

• Coordinate with internal teams (marketing, operations, inventory) to align on growth plans and execution priorities

• Maintain clear trackers, reports, and processes to ensure visibility and follow-through

• Provide data-driven insights and recommendations based on sales performance, campaign results, and market feedback

• Support brand visibility initiatives (e.g., PR, partnerships, campaigns) where relevant to drive commercial outcomes

Requirements:

• 3-6 years of experience in business development, sales, ecommerce, or a related commercial role

• Experience working with B2B sales pipelines, retail partners, distributors, or wholesale accounts

• Exposure to ecommerce growth or performance marketing (e.g., Shopify, Meta Ads, Google Ads) is a plus

• Background in consumer goods, baby products, maternity, parenting, retail, or lifestyle brands is preferred

• Strong commercial mindset with the ability to identify and drive revenue opportunities

• Good understanding of B2B sales, account management, and retail or partnership growth

• Comfortable working with data and performance metrics (e.g., ROAS, CPA, AOV, conversion rate)

• Strong communication skills, with the ability to prepare presentations, proposals, and reports

• Organized, detail-oriented, and able to manage multiple priorities effectively

• Proactive and hands-on, with the ability to work independently and take ownership of outcomes

• Able to work in a fast-moving ecommerce environment.