Marketing Director

J&L Apex Advisory is partnering with a fast-growing global online trading platform (FX / CFDs, multi-asset) on a Marketing Director role in Singapore. The business has scaled rapidly in trading volume and active users over the past two years, and is now looking for a senior marketing leader to set the strategy for its global market.

THE ROLE

This is a senior leadership position. You will own the marketing strategy and lead multiple teams across brand, design, growth and related functions. You will report to the CEO.

The role suits a leader who thinks strategically and commercially, and who can earn the trust of both country and global leadership.

KEY RESPONSIBILITIES

• Set the country marketing strategy and annual plan, including budget allocation, channel mix and growth targets

• Adapt global brand programmes and campaigns for the local market, while representing local priorities to global leadership

• Lead, develop and organise a 50+ person team, including its management layer

• Drive acquisition and engagement performance (e.g. new funded clients, active traders, CAC, LTV) with clear measurement and reporting

• Work with compliance to keep all marketing activity within applicable financial promotion rules

• Strengthen partner and affiliate marketing channels together with business teams

WHAT WE ARE LOOKING FOR

• 12+ years of marketing experience, including 5+ years leading large teams with managers reporting to you

• Experience leading both growth / performance marketing and brand / creative functions

• Background in online brokerage, FX / CFD, digital asset exchanges, investment apps or fintech

• Experience working in a matrix structure, with both country and regional / global reporting lines

• Strong commercial skills: annual planning, budget ownership, channel strategy and performance metrics

NICE TO HAVE

• Experience with introducing broker (IB), affiliate or partner marketing programmes

• Knowledge of financial promotion and advertising rules for leveraged or regulated products

• Experience localising global sponsorships or brand campaigns

• Experience across multiple Asian markets