Commercial Marketing Director - SEA

Requisition ID 66585

Position Type FT Permanent

Workplace Arrangement

About Kerry

Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.

About The Role

• Work Location Singapore
• Reporting To VP & GM SEA
• Region Covered Southeast Asia (SEA), Indonesia, PH, MYSG, VN, TH
• Revenue size In excess of EUR500M
• Team Reporting Central Marketing, Country Marketeers
  
  

The SEA Commercial Marketing Director leads the development and execution of end-to-end marketing and growth strategies across SEA, shaping market and go-to-market plans to drive business performance across Kerry's portfolio. The role also oversees digital marketing strategies and develops Market Research, Consumer Insights (MRCI)approach and corporate communications for SEA.

Working closely with regional commercial teams, the SEA Commercial Marketing Director drives customer-centric solutions and innovation, translating consumer and market insights into clear value propositions and strategic actions. This role contributes to long-term planning and portfolio development, ensuring consistent market positioning while delivering sustainable growth and expansion of market share across SEA.

Role Priority Build and deliver an accelerated growth strategy for the nominated global accounts, resourcesrequired to deliver, leveraging our differentiated Foundational Technology propositions supporting and enabling execution in region.

Key responsibilities

• Lead the development of integrated, customer-centric solutions to drive sustainable growth and profitability across SEA
• Develop and drive SEA marketing strategies in close alignment with Country Heads and Commercial Leads, with execution delivered through local marketers under a dotted-line regional structure, including strategic marketing partnership with key growth customers
• Collaborate closely with Research and Development leads on go to market strategy
• Drive the execution and embedding of customer value propositions across SEA, while building the marketing capabilities of local marketeers to strengthen in-market execution and effectiveness
• Lead the development of market-relevant customer content, portfolio positioning and taste-led value propositions, while identifying whitespace and innovation opportunities to accelerate growth and market share across SEA
• Lead the design and execution of MRCI programmes, including the annual SEA Voice of Customer survey, to translate consumer, customer and market insights into locally relevant marketing strategies and growth actions to continuously improve customer engagement
• Define and drive a compelling, consistent regional digital and social media strategy that strengthens brand presence, supports business priorities and aligns with content best practices.
• Lead regional public relations and communications strategy, including media engagement, thought leadership, executive communications and reputation management, to strengthen Kerry's market profile across SEA
  
  

Qualifications And Skills

• Bachelor's degree in Marketing, Business, Communications or a related discipline; MBA or postgraduate qualification is an advantage
• 12+ years of experience in marketing, commercial or business leadership roles, ideally within taste, nutrition, FMCG or adjacent industries
• Strong regional SEA experience with proven success in leading marketing strategy across multiple markets
• Deep expertise in MRCI, digital strategy and portfolio positioning
• Excellent communication and storytelling skills with experience across B2B/B2C communications including public relations, customer, corporate and employee communications
• Proactive, autonomous and customer-centric
• Comfortable operating in a high performing matrix environment to drive innovation and strategic impact
  
  

Key Stakeholders

In your role, you will be heavily involved in leading the local marketing team with the following partners

• Country Heads of Sales/General Managers
• RD&A Leads
• Countries of involvements
• Channels include Retail, Foodservice Chains and Brands, Foundational Technologies.
  
  

Beware of scams online or from individuals claiming to represent us. A Kerry employee will not solicit candidates through a non-Kerry email address or phone number. In addition, Kerry does not currently utilise video chat rooms (e.g., Google Hangouts) to conduct interviews. Refuse any request that asks you to provide payment to participate in the hiring process (e.g., purchasing a starter kit, investing in training, or something similar). Kerry will not ask you to pay any money at any point in the hiring process with the exception of reimbursable travel expenses. In addition, any payments made by Kerry will be from official firm accounts bearing the Kerry name.

Recruiter

Posting Type LI