Marketing Communications Executive

1. Marketing Area:

Core Purpose: Lead and execute communication strategies to strengthen CaringSG's visibility, credibility, and engagement with caregivers, partners, and the public.

Key Responsibilities:

Develop and implement CaringSG's communications strategy and content calendar.

• Manage social media channels (FB/IG/TikTok/LinkedIn), email campaigns, and website updates.
• Write and edit copy for newsletters, press releases, reports, proposals, speeches, and event communications.
• Liaise with media partners, corporate allies, and stakeholders to secure coverage and visibility.
• Track performance metrics (engagement rates, open/click rates, media mentions) and prepare comms reports.
• Support fundraising campaigns with donor-centric storytelling and outreach.
• Oversee alignment of communication across internal teams

Skills Required:

. Strong writing, editing, and storytelling skills.

. Familiarity with digital marketing, analytics, and CRM/email platforms.

. Stakeholder engagement and media relations.

. Strong project management and multi-tasking ability.

. Understanding of fundraising and advocacy communications is a plus.

2. Communication Area

Core Purpose: Deliver high-quality, engaging visual content that communicates CaringSG's impact, strengthens brand identity, and supports fundraising/advocacy.

Key Responsibilities:

• .Design visual assets for digital and print platforms (social media graphics, brochures, reports, newsletters, event collaterals).
• Create multimedia content (short videos, infographics, animated explainers) for storytelling.
• Edit videos for campaigns and events, ensuring content is engaging and on-brand.
• Ensure brand consistency across all communication materials and campaigns.
• Support website and digital platform design updates.
• Manage blogs and creation of event details on the website/social platforms.
• Liaise with vendors (printers, videographers, photographers) to ensure design quality.

Skills Required:

. Proficiency in design tools (Adobe Creative Suite, Canva, video editing tools).

. Strong visual storytelling and creative eye.

. Ability to manage multiple design projects under tight timelines.

. Knowledge of accessibility and inclusive design principles.

Qualifications

Education:

Degree/ Diploma holders in Communications, Marketing, Public Relations, Design, or related field.

Experience:

At least 3-5 years of experience in marketing communications, public relations, or digital design (non-profit or social service sector experience is an advantage).

Proven track record in developing and executing integrated communication strategies across multiple channels (social media, email, web, print).

Hands-on experience in creating compelling content (written, visual, and multimedia) for campaigns, events, and stakeholder engagement.

Technical Competencies:

Proficiency in digital marketing tools and platforms (social media management, email marketing, analytics dashboards, CRM).

Strong design capabilities with proficiency in Adobe Creative Suite, Canva, and video editing software.

Familiarity with website CMS platforms (e.g., WordPress, Shopify) and basic knowledge of HTML/CSS is a plus.

Soft Skills:

Strong writing, editing, and storytelling ability with attention to detail.

Creative eye for design, layout, and visual storytelling.

Excellent interpersonal and stakeholder engagement skills, with the ability to liaise across teams and with external partners.

Strong organisational and project management skills to handle multiple deadlines.

Passion for social impact, caregiver empowerment, and community advocacy.

Salary: $3,500- $4,000