Assist and guide teams to set realistic targets and goals based on insights in terms of incremental ROI
Utilize advanced analytics tools to derive actionable insights and recommendations for performance optimization
Present findings clearly and concisely to various stakeholders
Collaborate with cross-functional teams to integrate data-driven decision-making into marketing strategies
Support A/B testing and other data-driven experiments to improve outcomes
Educate regional marketing teams on campaign success measurement methodologies and ensure consistent understanding and adoption across all regions
Prepare data for recurring QBRs, financial reviews, and senior cross-functional stakeholders
Reporting And Infrastructure
Build and maintain reports, CRM dashboards, and KPIs to monitor performance
Distill and present research and data to Marketing in the form of outlines, visualizations and presentations to enable the business to develop and fine-tune its business ideas and strategy
Track campaign effectiveness through backend development tools and analytics
Lead data analysis by extracting meaningful insights from large and complex datasets to identify trends, areas of improvement communicating key findings and actionable recommendations
Responsibilities may include SQL dataset creation & troubleshooting and dashboard development & maintenance
Ensure seamless communication within a complex institution encompassing multiple markets and geographic regions
Collaborate with leadership to implement metrics and key performance indicators (KPIs) that provide actionable insights and support a culture of data-driven decision making
What We Value In This Role
Aim for the Highest: A blend of strategic thinking and execution who can wear multiple hats and get things done. Insist on high standards and don't just get the job done, execute with excellence. Take calculated risks for bigger gains, with a focus on return on investment.
Stay Agile: Someone who adapts to changing priorities and embraces new challenges. Show patience and resilience in the face of short-term fluctuations. Pursue efficiency and simplicity.
Entrepreneurial Mindset: Focus on achieving goals, not relying on past experiences from companies with rigid structures.
Qualifications
Experience measuring marketing and communications campaign effectiveness based on predefined campaign success metrics (e.g., conversions, ROI, etc)
Deep understanding of marketing metrics with past experience in building campaign KPIs and constructing measurement and attribution frameworks
Proven experience working with large and complex datasets
Solid digital marketing analytics skills, such as but not limited to web analytics, email, machine learning, data-driven decision making, customer data management, search engine optimization, search engine marketing
Excellent interpersonal, communication and analytical skills, with the ability to work with and communicate complex data-driven insights to diverse audiences of varying seniority level.
Must be comfortable using substantiated data to both identify and solve problems and experience with data visualization tools such as Tableau and web analytics tools
Experience with and working knowledge of SQL and spreadsheets (Excel, Google Sheets)
Nice To Have
Experience collecting both business and technical requirements for analysis
Experience supporting a global department that works in various timezones, regions and markets
Experience in advertising, digital marketing, tech platform
Ability to work with global and regional stakeholders
Ability to adhere to strict turnaround times on a high volume of projects without sacrificing work quality
Demonstrates a willingness to continually learn and improve
