Key Responsibilities
- Lead and scale SEO + paid media campaigns (Google Ads, social, display, retargeting, and emerging Web3-native channels).
- Drive growth experiments (A/B testing, multivariate campaigns) to optimize conversions, retention, and acquisition cost.
- Partner with product and community teams to create growth loops through user incentives, gamification, and engagement programs.
- Oversee retention marketing (email, push, on-chain notifications, community engagement) to maximize customer lifetime value.
- Analyze campaign data using Google Analytics, SEMrush, Dune, and on-chain dashboards, translating insights into actionable strategies.
Job Requirements
- 35 years experience in performance/growth marketing, paid acquisition, or digital media (Web3/fintech preferred).
- Proven track record in SEM, funnel optimization, marketing automation, and retention campaigns.
- Strong knowledge of SEO, paid ads platforms (Google, Meta, Twitter, LinkedIn), and analytics tools.
- Familiarity with crypto/DeFi concepts, wallets, tokens, or on-chain metrics is a strong plus.
- Proficiency in Mandarin to communicate with Chinese-speaking clients and counterparts will be advantageous
Regrettably, only shortlisted candidates will be notified.
Business Registration No.: 202004228R
EA Licence No: 20S0118
Registration No: R21100205
