Debia is a fast-growing fintech company licensed as a Major Payment Institution by (MAS), offering cutting-edge digital payment solutions across the region.
We are seeking a Marketing and Brand Development Manager to lead our brand building and marketing strategies. This is a high-impact role where you will drive brand awareness, strengthen our market positioning, and craft compelling campaigns that engage and inspire.
Key Responsibilities:
- Brand Strategy & Narrative: Develop and execute a clear brand strategy that resonates with our target markets (SMEs, millennial consumers, expats) and differentiates us in the competitive fintech landscape.
- Integrated Campaigns: Plan and oversee 360 campaigns across digital, social, PR, SEO/SEM, events, and content channels to drive growth and awareness.
- Content & Storytelling: Oversee high-quality, engaging content - from blog posts and videos to social media assets - that builds trust and thought leadership.
- Performance Marketing: Work with internal growth teams to run digital campaigns (Google, Meta, LinkedIn), ensuring efficient spend and strong ROI.
- Partnerships & PR: Forge collaborations with media, industry organisations, and influencers manage PR agencies and secure impactful media coverage.
- Data-Driven Optimisation: Define and track brand KPIs, conduct A/B tests, and use insights to refine strategies and report ROI to leadership.
- Market Localisation: Ensure global brand campaigns are adapted to Singaporean and APAC markets with cultural relevance and resonance.
Requirements / Skills:
- Diploma or Degree in Marketing, Business, Communications, or related discipline.
- 5-7 years of experience in brand and marketing, ideally in fintech/tech/financial services.
- Strong mix of strategic thinking and hands-on execution.
- Deep expertise in digital marketing tools (SEO, SEM, social media, analytics platforms).
- Excellent written and verbal communication skills in English (additional Asian languages a plus).
- Analytical mindset with strong storytelling skills.
- Proactive, agile, and able to thrive in a fast-paced scale-up environment.
