About the Role
We are looking for a Growth Marketing Associate with a deep command of paid performance and a strong understanding of full-funnel growth strategy. You will own digital acquisition channels and experiment across the funnel to drive measurable growth in ticket sales, audience reach, and lead generation for TOKEN2049 & SuperAI.
Description
- Manage our digital advertising accounts including but not limited to Meta Ads, Google Ads, LinkedIn, Twitter/X, and YouTube etc. Ensuring they are properly structured, refreshed, and fully operational.
- Monitor performance and manage budgets daily, driving growth for key KPIs: Reach & Engagement; Total tickets sold; Sponsor/Exhibitor leads captured.
- Implement robust tracking and reporting systems to ensure full visibility into channel effectiveness.
- Manage and scale campaigns across YouTube, Instagram, Google Display (including retargeting), and Google SEM, making real-time adjustments to improve ROI.
- Test and expand into additional channels such as TikTok and other emerging platforms aligned with audience growth opportunities.
- Work closely with the Marketing Manager, Business Analysts, and the Creative team to ensure smooth coordination and rapid execution of all growth marketing campaigns.
Requirements
- At least 5 years of growth marketing or paid performance experience, ideally in a high-growth, tech, or event-driven environment.
- Mastery of digital advertising platforms: Meta, Google, LinkedIn, Twitter/X, Tik Tok etc.
- Track record of building and scaling paid campaigns that directly impacted sales or lead volume.
- Strong data and funnel thinking: comfortable with building reports, analyzing conversion rates, and recommending actionable changes.
- Agile mindset test, iterate, and scale what works.
- Comfortable working independently and owning outcomes in a fast-paced and hybrid environment.
- Passion for Web3, AI, or emerging technologies is a plus
- Experience with tools like GA4, Mixpanel, Webflow, Hotjar, GTM, or email automation is a bonus
Start Date: Immediate
Location: Hong Kong or Singapore
