Live Nation is developing a purpose-built, 3,000-capacity live music venue just off Orchard Road. Open to all promoters and event organisers, the venue will host international touring acts, regional and local artists, with a core focus in music. Programming will extend to entertainment, comedy, sport, esports, experiential events and private hire. Alongside the main hall, an all-day café and restaurant, a landscaped indoor-outdoor terrace and a public walkway will host talks, exhibitions, pop-ups and community events. It will operate as a year-round destination, with programming extending beyond ticketed events to build a vibrant cultural and community hub in Singapore.
The General Manager will lead the venue from mobilisation and pre-opening through to full operations. The role will be responsible for operational readiness, team recruitment, systems implementation, vendor and contractor procurement, programming strategy, commercial performance and the successful opening of the venue.
The GM will establish and lead the venue operating model, build relationships with promoters, partners and key stakeholders, and ensure the venue delivers against its commercial, operational and customer experience objectives. The GM will also build the venue as a brand, shaping its voice and carrying its mission and vision to fans, artists, partners and media.
Reporting to the President, Venue Development Asia, the GM will ensure the venue operates in alignment with Live Nation's regional strategy, global standards and local regulatory requirements.
ROLE & RESPONSIBILITIES
Commercial & Business Leadership
- Own the venue's annual business plan, budget and commercial targets.
- Build and manage a diversified annual event and programming calendar, focused on music-first events.
- Develop and deliver the venue's revenue strategy across venue hire, ticketing, F&B, sponsorship, merchandise, private hire and other ancillary revenue streams.
- Establish market-appropriate pricing, commercial terms and partner models.
- Build and manage relationships with promoters and third-party hirers across the full venue lifecycle, from initial enquiry and contracting through to event delivery and settlement, and across every customer and commercial touchpoint: venue hire, F&B, sponsorship, merchandise, ticketing and marketing.
- Define and optimise the venue's F&B vision, including collaboration with the partner-operated café and central kitchen, and POS integration.
- Identify and develop new commercial opportunities across the venue's assets and 365-day operation.
Pre-Opening & Operational Readiness
- Lead the venue mobilisation plan through testing, commissioning, soft opening and public opening.
- Establish venue operating standards, policies, procedures and service levels.
- Lead the implementation of venue-wide systems, including ticketing, POS, access control and fan-facing digital platforms.
- Lead tendering, procurement, vendor selection and contract award across relevant operational and commercial services.
- Ensure the venue is fully compliant with lease obligations, statutory requirements, licensing conditions, health and safety regulations and other applicable requirements.
- Establish and test emergency, crowd management and business continuity procedures with relevant teams and authorities.
Programming & Promoter Relationships
- Develop direct relationships with promoters, agents, artist teams and event organisers.
- Deliver a balanced calendar of international, regional and local content across music, entertainment, sport, esports and experiential events.
- Develop partnerships with local agencies, cultural organisations and community groups to support year-round programming.
- Ensure programming decisions support both audience development and venue economics.
Team Leadership
- Recruit and lead the venue's senior leadership team and wider workforce.
- Establish clear accountabilities, performance objectives and ways of working across all functions.
- Develop a high-performing, collaborative and inclusive team culture.
- Establish succession planning and talent development across the organisation.
- Provide clear direction while drawing on functional expertise and regional support where appropriate.
Stakeholders, Partners & Brand
- Maintain strong relationships with the landlord, government agencies, promoters, commercial partners, neighbouring tenants and other key stakeholders.
- Represent the venue and Live Nation in industry, community and media settings.
- Develop the venue's positioning, voice and reputation within Singapore's live entertainment market.
- Deliver naming rights, sponsorship and commercial partnership commitments.
- Develop opportunities for private hire, brand activations and other non-ticketed uses of the venue.
Artist & Customer Experience
- Establish and maintain high standards for fan, client and artist experience.
- Ensure the venue provides an inclusive, accessible and welcoming environment.
- Develop and oversee premium customer and hospitality products.
- Ensure operational delivery consistently meets agreed service and experience standards.
Risk, Safety & Compliance
- Maintain overall accountability for venue safety, risk management and operational compliance.
- Ensure appropriate policies, procedures and controls are in place across all venue operations.
- Maintain and regularly test the venue emergency action plan and crowd safety procedures.
- Work with local authorities, contractors and internal teams to identify and mitigate operational risks.
- Support Live Nation's Green Nation sustainability objectives across venue operations.
OBJECTIVES & KEY RESULTS
Performance will be measured against:
- Delivery of agreed revenue, profitability and operating targets.
- Successful mobilisation, opening and operational stabilisation of the venue.
- Compliance with all lease, statutory, licensing and regulatory requirements.
- Delivery of a strong and diversified annual venue calendar.
- Growth of core and ancillary revenue streams.
- Recruitment, retention and development of a high-performing leadership team, with succession plans in place.
- Effective implementation of venue systems, processes and operating standards.
- Strong promoter, partner, artist and customer relationships.
- Effective collaboration between the venue leadership team and Live Nation's regional and global support functions.
- Consistent delivery of safety, service and operational standards.
REQUIREMENTS
Experience & Qualifications
- 7+ years of senior management experience in music, live entertainment, events, festivals, touring, or venues, with experience in Singapore and/or Asia.
- Proven experience managing senior teams and multiple operational and commercial functions.
- The personality and presence to be the face of the venue and its brand, able to convey its mission, vision and voice credibly to artists, fans, promoters, partners and media.
- Passionate about music, live entertainment and the fan experience.
- Strong understanding of promoter, agent, artist and third-party event organiser relationships.
- Demonstrated experience in programming calendars and commercial negotiations.
- Strong understanding of ticketing structures, hire models, promoter economics and commercial partnerships.
- Proven experience in budgeting, forecasting, contract negotiation and financial management.
- Experience leading systems implementation, procurement, tendering and operational mobilisation.
- Strong understanding of event operations, licensing, compliance, health and safety and risk management.
- Excellent written and verbal English. Mandarin is preferred but not essential.
- Ability to work evenings, weekends and public holidays in line with the venue's operating and event calendar.
DIRECT REPORTS
The GM will have direct responsibility for the venue leadership team, including:
Bookings, Culture & Partnerships, Marketing & Content, Operations, Production, Security, F&B, Technology & Data, Finance, Procurement, HR.
The final organisational structure and reporting lines may evolve during mobilisation.
