As a Marketing Executive, your role will complement and assist the Marketing team in developing and executing of 360 marketing plans in achieving both strategic and financial objectives with a single cohesive customer experience.
Key Areas of Responsibilities:
Brand Marketing
- Protect the brand equity by ensuring highest standards of execution.
- Maintain thorough understanding of brand, competitors, customers and brand DNA.
- Identify opportunities and propose marketing activations to Marketing Managers across the region through competitor and customer insights to implement and scale differentiated marketing campaigns.
- Follow-up on activations of monthly marketing plan - Prioritize key campaigns/ promotions and ensure it is communicated in a timely manner
- Collate every country's campaigns/ marketing initiative executed to ensure report is timely submitted.
- Monitor and analyse market trends, developing learnings of key target markets and providing feedback to build strategy on how we engage with customers
- Localisation leading the thinking on what works and what doesn't work in respective markets.
- Maximize collaboration, efficiency and creativity by building and maintaining consistent brand identity across marketing and public relations channels.
CRM
- Strengthen Customer Journey Experience - support in developing robust CRM loyalty strategy Welcome pack, loyalty program, birthday, re-targeting, etc.
- Drive strong recruitment with the right marketing activations & services driven proposition partner CEM on curating and advising the automations journeys.
- Using your knowledge of different customer segments to develop personalized content that communicates brand's storytelling.
- Keep up to date with new initiatives in the communications sphere and implement where appropriate.
Retail & Omnichannel Excellence
- Partner Principal, CEM, Merchandising & Planning, Creative & VM, and Retail to design and articulate the ultimate seamless customer experience journey with an omnichannel approach, from prospecting to evaluation to conversion.
- Collect & analyse actionable client insights toward recruitment, retention goals, and to drive bra and fine fragrance business.
- Partner E-comm and Merchandising & Planning team to plan and drive differentiated e-business initiatives (campaigns & product mix) to nurtures e-business and digital channels to gain fair share.
- Partner with Digital team to ensure comprehensive digital media plan for all priority campaigns and promotion across all countries Digital ads, Social media, etc.
Requirements:
- Minimum a Degree in Business, Marketing, Communications or a related discipline,
- Minimum 2-3 years experience in luxury goods, beauty or a comparable retail environment and experience with CRM/client insight and omnichannel marketing.
- Ability to analyse data and craft workable findings from consumer and market intelligence and insights.
- Good interpersonal skills and pleasant personality
- Excellent communicator
- Proficient in Microsoft Office Skills
- Result and detail oriented and organized
- Demonstrate resilience, agility, innovation, manage complexities and navigate ambiguities
- A motivating can-do attitude and possess a hands-on attitude
